In response to my latest post about the new release of generic top-level domains (gtlds) or domain extensions, there is a looming question of whether or not a company should defensively register new domain extensions.

After all, one does not want their competition to get a step ahead of them should the release of the new domain extensions prove to be a success.

From .web to .shop to .news to .cars and the list of new generic top-level domain extensions goes on counting up to approximately 1900 gtlds, there is sure to be a wide range of opportunities for companies to capitalize on.

But let me state that this post is in no way telling you to go out and defensively register the upcoming 1900 or so new domain extensions.

The short answer, in my humble opinion, is no one should defensively register new domain extensions today. Then again,

This commercial caught me off guard because I wondered how many thousands or millions of viewers watching Sunday NFL Football actually saw the commercial and knew what it meant.

For those of you that are in the dark on new gtlds, they are essentially new suffixes for domain names. Most of the general Internet population is familiar with the most popular gltd, .com, just due to most websites end in .com.

However, there are roughly 20 or more existing gtlds that most people have seen over the last few years. These gltds, .org, .net, .me, .co, .info, .biz, .tv to name a few, are commonly used when the .com gtld for a specific domain is unable to be used or already registered by someone.

We live in a world today that can hardly do much or without being powered by the Internet at some point throughout the process.

More specifically, the internet is being driven by a variety of different types of domain names.

Depending on your domain name being keyword-specific or an exact match domains, or premium domains, it can be the difference in driving a handful of visitors, if any, or millions of visitors daily.

Have you ever typed in a domain name into a web browser to find that it has been taken and filled with search ads, but not being used a business?

I’m sure you’ve wondered why and how to get your hands on this premium virtual real estate and gem of a domain without paying an arm and a leg, right?

Welcome back to second post of Page one search engine ranking and the rest.

In our initial post of this series, we discussed the importance of taking your time to select your niche, keywords, register or acquiring keyword-specific domain names, and creating unique and value-add content.

All are equally important, but I’ve found it most important to have selected the correct niche and keywords long before a domain name and content ever came into consideration.

In today’s post, I’ll continue discussing the wide variety of SEO actions I’ve taken that have led to successfully ranking websites in the top spot across major search engines, and led to increase traffic, conversions, and revenue.

In addition, I’ll share a few tips and tricks for what not to do too.

Let’s continue our search engine ranking discussion.

Have you ever wondered about search engine ranking positions?

Is there a difference in page one search engine ranking positions and the traffic generated to highly ranked websites?

I mean, you hear and read all the time about people proclaiming the number one, two, and three search ranking positions driving exponential website traffic, conversions and revenue.

This is not to say that most or all of the individuals claiming page one search engine rankings are lying.

I think everyone has their story and results, but I would like to add the twist of search ranking niches.

In today’s post, through my own experience, I’ll openly share with you about a few websites I own and operate.

We’ll cover in great detail keywords, domain names, content, social media, search engine optimization (SEO) and analytics.

I’ll take you throughout a quick timeline from domain registration to page one rankings.

I’ll shed light on theories, mistakes, corrections and overall successes and failures.

Should my business invest in pay-per-click advertising or keep plowing money into costly SEO services?

I often receive emails and phone calls from potential customers and existing customers with this question in mind.

They typically want a black and white answer as they attempt to determine whether pay-per-click (PPC) advertising is a suitable search marketing option for their respective businesses.

Of course, the deciding factor of yes or no truly depends on a wide range of considerations.

However, it is safe to say that you can use pay-per-click advertising to jumpstart your website’s traffic as well as supplement and increase organic search traffic.

Today’s post is a quick a simple review of the pros and cons of pay-per-click advertising you’ll need to consider when determining whether or not it is the right search marketing option for your business.

Let’s get started with the advantages.

Hands down, SEO tools are a must. No matter if you are performing SEO efforts yourself or hiring a SEO consultant or firm, it is imperative that you have the appropriate processes and tools in place to measure your SEO efforts to increase search rankings.

When starting to implement and execute search engine optimization strategies (SEO), it is imperative that you not only fully understand SEO and your tactics, but ensure that you have the right SEO tools.

It’s one thing to know about an SEO tool and a whole different story to intimately know the ins and outs of how to effectively use the tool.

I’m often asked by potential customers what types of SEO tools and software I use on a regular basis to achieve profitable and measurable white-hat results.

From simple tools to advance tools, I use and have used quite a few tools on the SEO market. Some of the tools I use are free or open sourced SEO tools while others are paid annual or monthly memberships.

In today’s post, I’ll shed light on a few paid options for SEO tools that you can take advantage of. The tools we’ll discuss are based on my user experience.

In addition, links to the SEO tools discussed in this post are not affiliate links. Let’s get started reviewing SEO tools.