Are you trying to figure out what the pros and cons of SEO and PPC are?

Well, there are many businesses, small and large alike, around the world on a daily trying to figure out how to get the best bang out of the buck in both SEO and PPC.

Whether your business selects SEO or PPC will all depend upon your line of business and how your business markets and advertises to customers.

Pay-per-click (PPC) advertising and search engine optimization (SEO) have one thing in common: both sources are means of driving traffic to your website.

Most brick and mortar businesses often do not make it to their 3rd birthday. Why?

Well, there are many reasons as to why businesses, specifically small businesses, fail and never make it past 3 years in business.

Sometimes it’s not having a market.

Sometimes it’s mismanagement.

Sometimes it’s customer service.

Sometimes it’s lack of foot traffic or a bad location.

Sometimes it’s the product or service being offering. And the list goes one.

All of the aforementioned options have a price tag deemed as the cost of doing business.

But did you know that a single asset could reduce, if not eliminate, the total cost of ownership of the aforementioned options?

This single asset I speak of can give you more options that those I listed. Yes, more options from ONE asset alone.

Okay, so it’s no secret that domain names are critical to business today and have been for the last 20 and counting years. When precisely selected, a domain name can reduce the marketing spend and sometimes eliminate it altogether.

How do I know, you ask?

Is this your business?

• You’ve had your website and blog optimized for SEO. Check.
• You post content for customers first and search engines last. Check.
• You plan and measure the effectiveness of your SEO effort using web analytics. Check.
• You’ve tried pay-per-click advertising. Check.
• You’ve tried guest blogging. Check.
• You have and are actively using social media profiles. Check.
• You’ve had press releases written and submitted. Check.
• You have local business page listings across a variety of online and offline entities. Check.
• You’ve tried give-aways, contests, whitepapers and various digital materials to educate and inform customers. Check.

So, I know you’re thinking “what is there left to do?”, right?

If your business has consistently accomplished all of the above on an ongoing basis where applicable, then congratulations as you’re ahead of most small businesses and businesses in general. But not so quick!

Have you tried small business SEO tips using domain names?

Yes, domain names can be used as a very value-add SEO weapon for small businesses to drive more local business, capturing more customers and making more money.

Today, I’ve provided you with a round up of my best domain name articles that discuss how small businesses and businesses in general can execute small business SEO using domain names.

So happy reading, and let’s get you on your way to capturing more customers and making more money!

If you haven’t heard or read somewhere across the Internet in recent weeks, Google is stepping into the domain space as a registrar, and full force too!

Personally, I’m not sure what this all means for the Internet in general other than saying that Google has now put 1And1.com, GoDaddy, Register.com, Web.com, Network Solutions and the likes clearly in the crosshairs of their radar.

In addition to forcing their way into domains, Google has also partnered with service providers to offer unique drag-and-drop, no coding required, website creation platform via Wix, Weebly and Shopify.

These partnerships are huge because now customers are able to streamline finding and buying a domain, and easily developing and hosting their website with best-in-class intuitive tools.

For GoDaddy, this has to be the worst timing due to their recent IPO announcement. Not only that, but Google once was a domain partner that referred their customers to GoDaddy and Enom for domain purchases. Well, no more!

The more and more I think about Google Domains, which is currently in an invite-only beta mode, and it’s impact on domain names and search in general, things could very well be changing for domain and search industries, and in big ways.

So, what does this all mean?

It’s been a while since we’ve covered a few search ranking factors for boosting one’s website search results across major search engines.

Well, today we’re going to address the top 20 SEO tips that website owners can implement and execute to ensure that their website’s search rankings remain highly visible or boost your way into page one search rankings across major search engines.

Without further ado, here are my top 20 SEO tips for small business to boost its website’s search rankings.

Let me start by saying that as much guest posting and blogging craze that there is all over the web, I’m not real big on guest posts and blogs, period.

I’ll tell you why, but first a customer story.

If only I could rank #1 on page one of Google…

This long time customer once had stellar SEO rankings for multiple money keywords and long tail keywords in their industry.

For years, they owned search rankings with well-optimized pages and website in general.

In fact, this customer ranked so well across search engines that they didn’t have to participate in pay-per-click advertising although it would have been a benefit.

That all came to end after experiencing two failed SEO efforts and relationships with other companies.

In truth, all this customer wanted was establish their web presence as the number one spot in search rankings.

But is this not what we all want for our websites?

When it comes to driving more traffic and business to a small business website, most small business owner dread SEO much like the plague, especially when doing SEO yourself.

I mean really, where does a small business owner begin when doing SEO themselves?

Rather than determining the real pros and cons of do-it-yourself SEO, most small business owners opt for the traditional advertising methods of magazine ads, banner ads, newspaper ads, Craigslist, AngiesList, HomeAdvisor, etc.

But as the Internet and SEO progresses, your need and dependence on SEO to drive more business or even sustain business is a looming issue that will not go away and must be addressed in a cost effective and timely manner.

It’s true that time, money and labor seem to always find the small business owner holding the short end of the stick on one, if not all, of the previously mentioned.

For those of you that decide to never hire another SEO anything again in their lives, today’s blog is just for you.

And for every small business owner unable to hire in-house SEO, a SEO professional or agency, this blog will help you attack the low-hanging actions of doing SEO yourself.

Let’s get started.