Today’s post is based on previous tutorials I shared a while back about integrating WordPress and Mailchimp.

In short, one of the actions that small businesses fail to execute when launching a website is not setting up a newsletter subscription form to capture visitor email addresses.

This action is a missed opportunity in so many ways, to say the least. Let me explain.

I can’t tell you how many times customers call and email in need of search marketing services to increase their website traffic and GET MORE CUSTOMERS.

Most tell me, “I need you to help us get better rankings and more traffic to our website so that we can get more customers.”

That’s true in one sense, yet when I question those businesses about how they’re capitalizing on existing traffic, there’s no answer or no clear answer.

A customer’s email address is the golden jackpot as it pertains to establishing and growing your business. Once customers have opted into your newsletter subscription list, you have a known audience.

But what if I don’t have time or staff to generate a consistent newsletter?

Why should I or my business waste time when our energy could be spent elsewhere on growing the business?

These are valid questions, yet these are the statements and excuses keeping businesses from growing and gaining new customer opportunities.

Your business doesn’t need to hire full-time staff to collect email addresses; you don’t need a newsletter either.

If you’re unfamiliar with how easy it is to add a newsletter subscription to your website, I suggest you read and review the tutorial links below.

That said, today’s tutorial addresses the question of how to synchronize WordPress users to Mailchimp newsletter subscription list(s).

It can be quite labor-intensive to manually attempt to keep your Mailchimp newsletter subscription lists in sync with your WordPress website users. And that’s only speaking in regards to having a few hundred users/subscribers, and not thousands.

Fortunately, a simple WordPress plugin allows users to synchronize between a WordPress website and a Mailchimp account.

Although I won’t cover or discuss it in this tutorial, you can freely code your own synchronization should you not use WordPress to host your website.

Mailchimp offers Documentation, Downloads, and API Wrappers for quite a few platforms and programming languages. In addition, code examples are provided. I personally use the PHP API Wrapper.

Nevertheless, I encourage you to watch the video tutorial below and harness the power of automation to simplify the process of keeping your Mailchimp newsletter subscription lists in sync with your WordPress website users.

Let me know if you have questions/comments by simply dropping me a comment below.

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Written by Alvin Brown
He's an experienced and passionate serial entrepreneur, founder and publisher of Kickstart Commerce. Alvin possesses a great love for startups dominating their market using profitable digital strategies for greater commerce.