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Websites generating greater customer growth and revenue.

Search Engine Marketing

Reading Time: 1 minute

There’s not too many people would quit or forgo business school or college to immediately start a business.

But today’s guest, Marianna Felsman, did just that decades ago on her way to becoming partner and entrepreneur of BlueAir, a thriving Austin-based Heating, Ventilation, and Air Conditioning (HVAC) services company. Continue reading

Reading Time: 3 minutes

A few years back I pondered the impact of a newly birthed semantic search strategy pertaining to small business with a hyper-local customer base.

Of course, semantic search has transformed into much more since that time, expanding beyond local SEO.

Most website owners and operators often depend upon the great Google to drive both online and offline business in some way, shape, form or fashion.

And since the birth of SEO, the golden question most folks desire to know in great depth is:

How do I increase my website content’s SEO effectiveness to boost search rankings and results?

Continue reading

Reading Time: 7 minutes

With summer here, it’s time to go playful, having some fun in the sun!

colin-gardiner-outdoorsyThere’s nothing like a good ole’ roadtrip to turn your dreams of adventure into a reality.

And what better way to be adventurous than to head out into the great outdoors in a recreational vehicle provided by Outdoorsy.

In today’s interview, I have the privilege of candidly speaking with Colin Gardiner, Chief Product Officer of fast growing Outdoorsy — the largest and safest community-driven RV marketplace for renting RVs directly from local RV owners.

Touting credible travel industry and startup experiences, Colin shares engaging thoughts about: Continue reading

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When entering into the domain industry with great hopes, wishes, and dreams of striking it rich as a domain investor, most domain investors would ever imagine having to mortgage their house in order for their dream to be realized.

Well, that very thought as well as few others was considered by Drew Wash — a long-time domain investor, and entrepreneur of MovingSites.com, a host of website communities designed to bring experts together. Continue reading

Reading Time: 2 minutes

Seeing that I have more than a decade of hands-on experience with search marketing and helping lead turnaround efforts to reposition personal and company brand websites, I would like to share a simple tip often overlooked that is likely to increase reader engagement — to say the least.

This simple, yet often overlooked tip has nothing to do with how you write content (believe it or not). Actually, it involves setting the reader’s expectation for whether or not they choose to click to read and consume your content at all.

What is this simple tip your dying to know more about? This tip is so simple that you’ll kick yourself for not adding it many moons ago. Continue reading

Reading Time: 4 minutes

I received an email the other day from a customer that’s been us nearly 15 years.

About a year or so ago, we served this customer by upgrading their website design and hosting as well as implementing SEO retainer services.

Most recently, in an effort to speed up and optimize website performance, we implemented the use of Cloudflare for the customer’s website hosted via Bluehost.

If you haven’t heard of or not using Cloudflare, then you are missing out on realizing greater website performance and increased boost search rankings.

I originally discovered Cloudflare and all of it’s goodness from SEO Legend Bill Hartzer while attending DNHouston some time ago.

The reason I mention Cloudflare is because this is where my mind immediately was drawn to when receiving the customer’s email about not being able to successfully File Transfer Protocol (FTP) to the web server. Continue reading

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There are countless carcasses littering the domain investing journey.

Folks often enter domain investing thinking it’s nothing more than buying domains while sipping mai tai cocktails on a beach.

And if not that image, then the image is that domain investors purchase domains at standard registration fees on Monday and flip them them for 5, 6, and 7 figure sales by Friday.

Very few domain investors do either one of the farfetched lifestyle of domain investing.

In fact, most domain investors are quite diversified across the following domain investing categories: Continue reading



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