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Digital strategies generating customer growth and revenue.

Search Engine Marketing

Reading Time: 3 minutes

If you’ve been around the domain industry two seconds or longer, then you’ve likely heard the name Rick Schwartz, also known as the DomainKing™.

He’s certainly not a new face to industry. A living legend, by many standards, not short on vision, stories, and facts/opinions about domain, business, and life in general, having held more than 30 jobs in a 5 year span. Continue reading

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Many domain investors learn to effectively manage their domain portfolios by trial and error.

I can tell you from experience that this method of domain portfolio management can get quite expensive to say the least.

However, I wisened up from my days of reckless domain portfolio management thanks to help from a few seasoned domain investors. Continue reading

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It’s not everyday I stumble upon a business or personal brand actively growing their business through the use of new top-level domains (new gTLDs).

When I do, I find most business or personal brands are simply experimenting with such domains with no sign of commitment or results.

However, I recently stumbled upon a LinkedIn post containing a video promoting an Energy Management Consultancy based here in Austin, Texas. Continue reading

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When I started my journey podcasting, I knew not one thing about podcasting. I had no clue how to prepare for a podcast, how to find guests, how to achieve an optimal mix, how to record a podcast, or how to host a podcast.

Thank goodness technology has come a long way from the days of having to invest tens of thousands of dollars in the latest equipment to record and host audio and video files on a server and having to custom development a player to support playback.

Imagine how excited I was to discover how easy it was to record a podcast using Voice Memos app when flying solo, and then Zoom.us or Skype when virtually interviewing parties of one or more.

Then, add in a user-friendly hosting service like Podbean podcast publishing and monetization service, providing free and premium hosting packages for individuals and businesses — that fully integrates publishing, management, syndication, and analysis tools.  Continue reading

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How important or critical is having a sitemap for a website? Extremely important if you ask me.

The obvious current day need for a website sitemap is more so for SEO purposes, specifically search engines crawling the sitemap.

In fact, submitting one’s website sitemap to search engines is one of the first actions to take when launching a website, especially if you desire good ole’ SEO love for Google.

Nevertheless, one of the things likely forgotten or simply done away with is the use of a human-readable HTML sitemap. Continue reading



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