What do unicorns and domains have to do with one another?

And to take it a step further, how do unicorns and domains make it into a book about dreaming?

Well, today’s podcast guest seamlessly captures her journey through a story about a gifted, creative lady with a vision destined to bring life to her way “too many” ideas.

Domain investor. Domain Developer. Domain Publisher/Editor. Famous Bodybuilder.

And one of these things is not like the other. Can you guess which one?

Of course, it’s the Famous Bodybuilder. While at surface level it doesn’t have much, if anything, to do with the type of domain professional, the name of today’s podcast guest is often confused in a name for all four.

“Celebrate what you’ve accomplished, but raise the bar a little higher each time you succeed.”
— Mia Hamm

Today’s podcast guest is a living example, a living legend in the domain industry as often said by some, of living a life that raises the bar in all he does.

There really is an art and science to buying and selling domain names. Many people consider it lucky to have purchased and sold a handful of domain names.

After all, a clock is right twice a day, right?

Rather than stumble upon a lucky strategy of praying and spraying or vice versa, many domain investors often educate themselves using various media — DNAcademy, Forums, Podcasts, Social Media, eBooks, etc.

However, one of the most transformative methods to perfecting one’s ability to consistently buy and sell domains is studying and presenting domain sales data.

Domain investing isn’t the sexiest professional path for one to venture down. In fact, it’s not as lucrative and profitable as many hope and wishes for.

Now, this is not to say that one can’t make money or produce generational wealth buying and selling domains.

But what does one do when buying and selling domains takes longer than expected, or never pans out?

Very few people realize consistent, profitable success when entering into the domain industry, specifically domain investing.

And even fewer persons can greatly capitalize and realize substantial reward developing services, tools, and platforms for domain investors to use.

The list is few in comparison to the number of domain investors that have come and gone their way, as well as the current domain investing ecosystem.

Life can sometimes seem like an action film full of the most disparate scenes of all the movies you’ve ever seen.

What looks at surface level to be some happenstance event or chance of luck can often be well-threaded needle knitting together the very fabric of the why of your life.

Today’s podcast guest has lived a winding and intriguing path of life experiences that eventually intersected with her helping brands to control branding via domain names.