Search Engine Marketing
Many domain investors learn to effectively manage their domain portfolios by trial and error.
I can tell you from experience that this method of domain portfolio management can get quite expensive to say the least.
However, I wisened up from my days of reckless domain portfolio management thanks to help from a few seasoned domain investors. Continue reading
It’s not everyday I stumble upon a business or personal brand actively growing their business through the use of new top-level domains (new gTLDs).
When I do, I find most business or personal brands are simply experimenting with such domains with no sign of commitment or results.
However, I recently stumbled upon a LinkedIn post containing a video promoting an Energy Management Consultancy based here in Austin, Texas. Continue reading
When I started my journey podcasting, I knew not one thing about podcasting. I had no clue how to prepare for a podcast, how to find guests, how to achieve an optimal mix, how to record a podcast, or how to host a podcast.
Thank goodness technology has come a long way from the days of having to invest tens of thousands of dollars in the latest equipment to record and host audio and video files on a server and having to custom development a player to support playback.
Imagine how excited I was to discover how easy it was to record a podcast using Voice Memos app when flying solo, and then Zoom.us or Skype when virtually interviewing parties of one or more.
Then, add in a user-friendly hosting service like Podbean — podcast publishing and monetization service, providing free and premium hosting packages for individuals and businesses — that fully integrates publishing, management, syndication, and analysis tools. Continue reading
How important or critical is having a sitemap for a website? Extremely important if you ask me.
The obvious current day need for a website sitemap is more so for SEO purposes, specifically search engines crawling the sitemap.
In fact, submitting one’s website sitemap to search engines is one of the first actions to take when launching a website, especially if you desire good ole’ SEO love for Google.
Nevertheless, one of the things likely forgotten or simply done away with is the use of a human-readable HTML sitemap. Continue reading
While still in its infancy, “emoji marketing” is gaining steam as each day passes, and a growing number of personal and corporate brands are adding emoji to their marketing toolbox and strategy.
From Hubspot to Visme to Neil Patel to “The Emoji Experts”, all of the aforementioned personal and corporate brands see no end to emoji marketing, having published their own emoji marketing guides, predictions and case studies.
As millennials $200 billion buying power grows, not including Gen Z’s influential buying power of $153 billion arriving to the market, emoji marketing is poised to reach unprecedented proportions of revenue for personal and corporate brands.
Not only are tech-related companies making good use of emoji to reach and serve more companies, but longstanding industries, such as the jewelry industry, are rolling up their sleeves and establishing their brands using emoji too. Continue reading
It’s crazy to realize the Internet is a little over 30 years old. Although I date myself when saying I remember life before the Internet and email, the invention of the Internet has forever transfigured how we live life and do business.
In some ways, the Internet has brought us together. In other ways, not so much. Continue reading