There really is an art and science to buying and selling domain names. Many people consider it lucky to have purchased and sold a handful of domain names.

After all, a clock is right twice a day, right?

Rather than stumble upon a lucky strategy of praying and spraying or vice versa, many domain investors often educate themselves using various media — DNAcademy, Forums, Podcasts, Social Media, eBooks, etc.

However, one of the most transformative methods to perfecting one’s ability to consistently buy and sell domains is studying and presenting domain sales data.

Domain investing isn’t the sexiest professional path for one to venture down. In fact, it’s not as lucrative and profitable as many hope and wishes for.

Now, this is not to say that one can’t make money or produce generational wealth buying and selling domains.

But what does one do when buying and selling domains takes longer than expected, or never pans out?

Very few people realize consistent, profitable success when entering into the domain industry, specifically domain investing.

And even fewer persons can greatly capitalize and realize substantial reward developing services, tools, and platforms for domain investors to use.

The list is few in comparison to the number of domain investors that have come and gone their way, as well as the current domain investing ecosystem.

Life can sometimes seem like an action film full of the most disparate scenes of all the movies you’ve ever seen.

What looks at surface level to be some happenstance event or chance of luck can often be well-threaded needle knitting together the very fabric of the why of your life.

Today’s podcast guest has lived a winding and intriguing path of life experiences that eventually intersected with her helping brands to control branding via domain names.

The art of the deal is the name of the game, and today’s podcast guest has made a name for himself across varying industries for nearly 40-plus years, spanning from the industrial to the information age.

From funerals to insurance to flowers to coffee to search marketing and more, Bill McClure is certainly not shy when it comes to assessing and initiating deals — the good, the bad, and ugly.

The domain industry is quite small when compared to most industry and market segments. It’s mostly been a male-dominated industry, lacking ethnic and gender diversity.

However, the industry is growing, reaching and connecting with new audiences that look, live, and think differently than the status quo western-centric domain investor.

In fact, a number of domain investors are popping up around the globe, making not only a name for themselves but transfiguring their lives as they master buying and selling domain names to create generational wealth.

But with everything in life, buying and selling domain names is full of ups, downs, twists, turns, and everything in between. You win some. You lose some. And then, there are those that are simply a draw.

We rarely hear about these types of stories, if ever, but this is not the case for today’s podcast.

With just over 2 billion websites on the world wide web, forever increasing second by second and minute by minute, a high percentage of websites don a .com domain. In fact, almost 75% of all globally registered TLDs are .com — that’s just over 150 million.

While most tend to choose and use .com as their preferred extension, there’s a growing number of personal and corporate brands selecting non .com domains to represent their digital presence.