Search Engine Marketing
Figuring out what to name your company is just the tip of the iceberg, especially when hoping to secure a matching .com domain for a web presence.
Whether you’re in the pre-launch stage of your business, or you’ve been in business a number of years and in search of an upgrade domain, there are many things and actions to consider when selecting a domain to best represent your brand — especially when the domain is registered and owned by someone else. Continue reading
I’m back with another tutorial today that builds on a previous tutorial that instructs you how to go about changing and customizing the default WordPress logo displayed on the WordPress login page.
Although I throughly discussed and provided code examples and plugin, I forgot to mention one additional aspect not discovered until I had a customer click my customized logo only to be redirected to WordPress.org. DOH! Continue reading
A few weeks ago I received a message from one of my many video tutorials questioning the ease of customizing the WordPress login page — specifically how easy is it to change or replace the WordPress logo.
So back to the tutorial cave I went to discover how it’s relatively easy to replace the out-of-box WordPress login page logo. Continue reading
If you are prepping to attend NameSummit — A Digital Branding Conference covering geo-domain names, SEO, social media and marketing trends, then you’ll want to make sure check the dates and the updated agenda.
It appears NameSummit NYC has opted to favor cooler fall climate over the scorching summer heat, moving the event from early August to November.
Nothing says a writer cares more about their reader community than offering a reading time commitment and reading progress bar experience, especially when long form content is the norm.
Not every reader, especially new readers, will commit to staying the course and reading long form content from the first until the last word.
In fact, many readers often times scan content in an F-Shaped Pattern for a specific content and information as opposed to reading the content in its entirety.
To improve the overall user experience and reading engagement, there are two actions to implement: Continue reading
One of the biggest challenges for most website owners is developing and sustaining a content marketing strategy that is consistent and relevant.
Often times delivering website content becomes the goal rather than delivering relevant content that is engaging.
Most website content is often outdated no sooner than it goes live. However, more and more websites have committed to creating and sustaining the efforts to keep content evergreen.
One of the ways evergreen content is achieved is by displaying updated or last modified timestamps for each piece of content — see CNN image below.