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Websites generating greater customer growth and revenue.

Content Marketing

You’re likely reading this article because your web traffic has plateaued, or has yet to organically rank for highly competitive keywords.

Most everyone (okay, not everyone) knows the name of the game for bloggers or website owners is how much organic search traffic a website realizes.

If you’ve ever attempted to launch a website of any sort, then you’ve likely encountered the difficulties and challenges in getting your website to rank across major search engines.

I’m here today to change your unsatisfactory experience into one of satisfaction, and hopefully equip you to realize greater search exposure and traffic conversions for your website. Continue reading

A week or so ago, I was scanning my Twitter profile feed in search of another tweet when I saw a slew of posts with the title “Check out this link” followed by a Facebook link.

check out this link - twitter feed

Each tweet had the same title but different link associations. At first I thought my account had maybe been hacked.

Not wanting to click the link that followed “Check out this link”, I created a controlled virtual environment to view the link from to control it should it be a virus, malware or ransomware.

Even though it was posted on Twitter, one can’t take chances with blindly clicking links.

Nevertheless, I clicked the link only to be taken to one of my daily expired auction pages. Then, I had an aha moment. Continue reading

What a fast-pace number of days it’s been attending the Inaugural MERGE! Conference in Orlando, Florida.

Welcome to Orlando

If you’re not familiar with MERGE!, it’s a conference that “merged” The Domain Conference and CMS Summit to bring a number of businesses and professionals together to interact, engage, and share a number of topics and thoughts. Continue reading

A few months ago, I help to launch a website for a customer. This particular customer’s old website consisted of 4 different WordPress installations.

Yes, you read the last sentence correctly: 4 different WordPress websites.

At the time this customer contacted me inquiring about search marketing services, they had no clue that their website and 3 blogs were operating 4 different WordPress installs in a shared hosting environment.

None of the WordPress installs were updated. And to add insult to injury, there were plugins that hadn’t been updated as well as plugins installed and not being used.

Talk about slow as molasses? Continue reading

Amidst big brands such as Amazon, Walmart, and the list goes on, small businesses account for quite a bit of market share.

Google estimates that there are approximately 115 million small businesses in the world while the United States of Small Business Administration Office of Advocacy estimates that there are 28.8 million businesses in the US alone.

Of course, there’s much discussion to be had pertaining to what specific attributes must be realized to qualify as a small business. But I’m not writing to debate those finer points.

With both numbers on the rise annually, one has to wonder how small businesses are able to affordably differentiate themselves, especially when considering small businesses with a strict local or hyper-local presence.

How many oil change, dog grooming, nail salon and other local-centric business services do you pass daily going to and fro?

If you’re like me, then you’re likely surrounded by a growing number of small businesses, varying in name, peddling similar services in hopes that a potential customer remembers their business when the need arises.

Hoping that customers remember your business in a sea of competitive small businesses offerings is not a sound plan for existing or growing local market share.

But here’s something to ponder. Would you be interested in uniquely differentiating your business from the competition using an emoji domain? Continue reading

At this precise moment in time, it’s the question of the hour as flurries of answers circulate the emoji domain circuit.

Before diving into answers, let’s settle on agreeing that .ws (and other extensions) IS NOT and will never be .com. There I said it, happy?

No matter how many single, double, triple, or any other concatenated combo to be imagined, emoji domains are not going to top 20+ years of .com history overnight, if ever.

It’s the truth. It really is the truth, literally and figuratively speaking.

I know I’m not making many friends with such a blunt intro, but we ALL must truly be objective as we consider how valuable emoji domains are in comparison to the domain industry in it’s entirety.

We can’t simply go about making up or pulling down numbers out of thin air because we’ve fallen in lust love with the hottest thing to hit domains in a while. Continue reading

With so much talk about organic and social web traffic strategies to increase your website’s rankings and sales conversions, one can be left dismayed at where to begin.

A while back I wrote an article about why and how most businesses often effectively use gated content strategies.

gated and non-gated content strategiesThere are a number of pros and cons to using gated content. It’s a short and quick read that I encourage you to read.

Nevertheless, you’ll likely question what next steps you’ll need to take to successfully plan and execute your website’s gated content strategy.

And today I’m sharing with you a simple WordPress plugin that makes gating your valuable content as easy as flipping a light switch on and off. Continue reading



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