I’ve long heard that Domain Authority (DA) is more important than ever.

Apparently, as of late, SEO experts Brian Dean and Glen Allsopp have both cosigned this statement (if you will).

If you’re not familiar with either Brian or Glen, then take a moment to read up at Backlinko.com and Detailed.com respectively.

But I digress.

In a recent article posted by Glen, “How 16 Companies are Dominating the World’s Google Search Results”, he reveals how the perceived and varying range in Google search results is controlled by a handful of large corporate conglomerates.

Glen poses a very good question for all to consider, especially should a brand survive from garnering traffic from the ol’ great Google:

“Are the Google rankings I aim to get for myself and my clients actually controlled by just three hands full of companies?”

There are not many people in the land of domain investing, nor in the domain industry in general, that can say they’ve single-handedly transformed an industry.

And while today’s podcast is not ever likely to proclaim such a statement, he’s forever changed and continues to champion change in the domain industry.

What do unicorns and domains have to do with one another?

And to take it a step further, how do unicorns and domains make it into a book about dreaming?

Well, today’s podcast guest seamlessly captures her journey through a story about a gifted, creative lady with a vision destined to bring life to her way “too many” ideas.

Domain investor. Domain Developer. Domain Publisher/Editor. Famous Bodybuilder.

And one of these things is not like the other. Can you guess which one?

Of course, it’s the Famous Bodybuilder. While at surface level it doesn’t have much, if anything, to do with the type of domain professional, the name of today’s podcast guest is often confused in a name for all four.

“Celebrate what you’ve accomplished, but raise the bar a little higher each time you succeed.”
— Mia Hamm

Today’s podcast guest is a living example, a living legend in the domain industry as often said by some, of living a life that raises the bar in all he does.

The art of the deal is the name of the game, and today’s podcast guest has made a name for himself across varying industries for nearly 40-plus years, spanning from the industrial to the information age.

From funerals to insurance to flowers to coffee to search marketing and more, Bill McClure is certainly not shy when it comes to assessing and initiating deals — the good, the bad, and ugly.

The domain industry is quite small when compared to most industry and market segments. It’s mostly been a male-dominated industry, lacking ethnic and gender diversity.

However, the industry is growing, reaching and connecting with new audiences that look, live, and think differently than the status quo western-centric domain investor.

In fact, a number of domain investors are popping up around the globe, making not only a name for themselves but transfiguring their lives as they master buying and selling domain names to create generational wealth.

But with everything in life, buying and selling domain names is full of ups, downs, twists, turns, and everything in between. You win some. You lose some. And then, there are those that are simply a draw.

We rarely hear about these types of stories, if ever, but this is not the case for today’s podcast.