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Digital strategies generating customer growth and revenue.

Content Marketing

Reading Time: 3 minutes

If you’ve been around the domain industry two seconds or longer, then you’ve likely heard the name Rick Schwartz, also known as the DomainKing™.

He’s certainly not a new face to industry. A living legend, by many standards, not short on vision, stories, and facts/opinions about domain, business, and life in general, having held more than 30 jobs in a 5 year span. Continue reading

Reading Time: 3 minutes

Everyone and their grandmother, if not great-grandmother by now, use emoji — billions daily in collective use — to communicate a multitude of thoughts and expressions daily.

Whether by email, text, chat, clothing, or billboards, emoji marketing has nearly touched every possible form of communication, including domain names.

From Apple to Taco Bell to Domino’s to name a few, a growing number of brands are committing more and more marketing and advertising dollars to the use of emoji marketing.

One of the most recent announcements for brands entering the emoji marketing space with their own branded emoji — the pickup truck — is Ford Motor Company. Continue reading

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Technology to build and develop websites has journeyed quite a ways in the last 30 or more years, yet still has a way to go. Where will websites venture next? No one knows.

But no matter the technology behind the website, the one constant most website operators desire is the ability to keep their website content fresh and relevant, while maintaining the flexibility and fluidity to keep content dynamic in nature.

One of the most neglected elements of most websites is the lonely sidebar. Most websites will update their sidebars sparingly with a new product, lead magnet, or newsletter sign up just beneath the search bar, recent posts or trending posts.

And while many focus on cranking out new content in hopes of “striking it rich” to secure the top spot on page one of Google, there are a number of websites cleverly using their sides bars to display or hide content based on tag, category, post or page type, archive and the list goes on.

While many know that WordPress offers a widgets area to create and modify a static sidebar, what many don’t know is that WordPress offers the ability to use create and use dynamic content sidebars. Continue reading

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It’s not everyday I stumble upon a business or personal brand actively growing their business through the use of new top-level domains (new gTLDs).

When I do, I find most business or personal brands are simply experimenting with such domains with no sign of commitment or results.

However, I recently stumbled upon a LinkedIn post containing a video promoting an Energy Management Consultancy based here in Austin, Texas. Continue reading

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While still in its infancy, “emoji marketing” is gaining steam as each day passes, and a growing number of personal and corporate brands are adding emoji to their marketing toolbox and strategy.

From Hubspot to Visme to Neil Patel to “The Emoji Experts”, all of the aforementioned personal and corporate brands see no end to emoji marketing, having published their own emoji marketing guides, predictions and case studies.

As millennials $200 billion buying power grows, not including Gen Z’s influential buying power of $153 billion arriving to the market, emoji marketing is poised to reach unprecedented proportions of revenue for personal and corporate brands.

Not only are tech-related companies making good use of emoji to reach and serve more companies, but longstanding industries, such as the jewelry industry, are rolling up their sleeves and establishing their brands using emoji too. Continue reading

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If you’re like me and you find yourself using Apple Notes via your iPhone to craft content (like this article you’re reading right now!), then you’re often wondering about the word count.

And if you’re really diehard, then you’ll be consumed with character count (with and without spaces), number of paragraphs, total line count, and estimated reading time too.

There are a number of paid and non-paid choices for discovering word count of content.

However, I’ll share with you my favorite app when using Apple Notes to craft articles via my iPhone. Continue reading

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Not long ago, I set my sail towards mastering the use of video to grow my business, and digital presence and reach.

I’ll admit that it was rough starting out out, getting acclimated to a smooth and natural delivery of informed speaking with matching body posture.

Of course, most of you know that I started out recording screen captures of my desktop demonstrating a series of how-to tutorials for WordPress, search marketing, and domain name strategies to grow your business.

I progressed from screen capture tutorial videos to recording in-person question and answer interviews.

But what really changed the game for me as well as my website reaching and serving more people was including videos in my email campaigns. Continue reading



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