Content Marketing
Technology to build and develop websites has journeyed quite a ways in the last 30 or more years, yet still has a way to go. Where will websites venture next? No one knows.
But no matter the technology behind the website, the one constant most website operators desire is the ability to keep their website content fresh and relevant, while maintaining the flexibility and fluidity to keep content dynamic in nature.
One of the most neglected elements of most websites is the lonely sidebar. Most websites will update their sidebars sparingly with a new product, lead magnet, or newsletter sign up just beneath the search bar, recent posts or trending posts.
And while many focus on cranking out new content in hopes of “striking it rich” to secure the top spot on page one of Google, there are a number of websites cleverly using their sides bars to display or hide content based on tag, category, post or page type, archive and the list goes on.
While many know that WordPress offers a widgets area to create and modify a static sidebar, what many don’t know is that WordPress offers the ability to use create and use dynamic content sidebars. Continue reading
It’s not everyday I stumble upon a business or personal brand actively growing their business through the use of new top-level domains (new gTLDs).
When I do, I find most business or personal brands are simply experimenting with such domains with no sign of commitment or results.
However, I recently stumbled upon a LinkedIn post containing a video promoting an Energy Management Consultancy based here in Austin, Texas. Continue reading
While still in its infancy, “emoji marketing” is gaining steam as each day passes, and a growing number of personal and corporate brands are adding emoji to their marketing toolbox and strategy.
From Hubspot to Visme to Neil Patel to “The Emoji Experts”, all of the aforementioned personal and corporate brands see no end to emoji marketing, having published their own emoji marketing guides, predictions and case studies.
As millennials $200 billion buying power grows, not including Gen Z’s influential buying power of $153 billion arriving to the market, emoji marketing is poised to reach unprecedented proportions of revenue for personal and corporate brands.
Not only are tech-related companies making good use of emoji to reach and serve more companies, but longstanding industries, such as the jewelry industry, are rolling up their sleeves and establishing their brands using emoji too. Continue reading
If you’re like me and you find yourself using Apple Notes via your iPhone to craft content (like this article you’re reading right now!), then you’re often wondering about the word count.
And if you’re really diehard, then you’ll be consumed with character count (with and without spaces), number of paragraphs, total line count, and estimated reading time too.
There are a number of paid and non-paid choices for discovering word count of content.
However, I’ll share with you my favorite app when using Apple Notes to craft articles via my iPhone. Continue reading
Not long ago, I set my sail towards mastering the use of video to grow my business, and digital presence and reach.
I’ll admit that it was rough starting out out, getting acclimated to a smooth and natural delivery of informed speaking with matching body posture.
Of course, most of you know that I started out recording screen captures of my desktop demonstrating a series of how-to tutorials for WordPress, search marketing, and domain name strategies to grow your business.
I progressed from screen capture tutorial videos to recording in-person question and answer interviews.
But what really changed the game for me as well as my website reaching and serving more people was including videos in my email campaigns. Continue reading
It’s been one week since I boarded a plane from Orlando heading back to good ole’ Austin, Texas.
I thought I’d take a moment to share a few thoughts and interactions from my MERGE! 2018 experience. Continue reading
As the 2nd Annual MERGE! comes to a conclusion in it’s final day, there were many sessions, keynotes and connections to be had and made from Day One, Day Two and Day Three.
Conferences like MERGE! tend to move at a lightening speed in person while it can be perceived as a long time when seeing the outlay of time on paper.
Nevertheless, the final day of MERGE! kicked off with a pasties breakfast bar and keynote from Stefan Pretty, CEO Subbly.co, entitled “Bootstrappers do it better”.
Although many points were about about bootstrapping, one of the key takeaways from Stefan’s presentation was how bootstrappers should constantly ask the following 4 questions at every twist and turn in their journey: Continue reading
