There’s not too many people would quit or forgo business school or college to immediately start a business.
But today’s guest, Marianna Felsman, did just that decades ago on her way to becoming partner and entrepreneur of BlueAir, a thriving Austin-based Heating, Ventilation, and Air Conditioning (HVAC) services company. Continue reading
A few years back I pondered the impact of a newly birthed semantic search strategy pertaining to small business with a hyper-local customer base.
Of course, semantic search has transformed into much more since that time, expanding beyond local SEO.
Most website owners and operators often depend upon the great Google to drive both online and offline business in some way, shape, form or fashion.
And since the birth of SEO, the golden question most folks desire to know in great depth is:
How do I increase my website content’s SEO effectiveness to boost search rankings and results?
Seeing that I have more than a decade of hands-on experience with search marketing and helping lead turnaround efforts to reposition personal and company brand websites, I would like to share a simple tip often overlooked that is likely to increase reader engagement — to say the least.
This simple, yet often overlooked tip has nothing to do with how you write content (believe it or not). Actually, it involves setting the reader’s expectation for whether or not they choose to click to read and consume your content at all.
What is this simple tip your dying to know more about? This tip is so simple that you’ll kick yourself for not adding it many moons ago. Continue reading
Have you ever wondered how to track online ad or link traffic from external websites to your website using Google Analytics?
Tracking online traffic, web traffic in general, is often a topic causing many persons to glaze over, literally and figuratively.
Truth is tracking web traffic is quite simple. In fact, you encounter trackable links daily as you use the web to perform a variety of tasks, yet you may not have realized it upon first glance.
Nevertheless, there’s no excuse today for website owners and operators to be in the dark on the origin of website traffic.
There are a growing number of non-paid and paid web analytics services available, varying in level of complexity, to help uncover where from and who is sending traffic to your website.
And although I won’t cover all the the tools, there is a FREE and easy-to-use tool that allows you to track web traffic to your website. Continue reading
About a decade or so ago before Twitter and Facebook were the behemoths they are today, I launched, owned, and operated an emergency and disaster communications website aiming to help displaced folks re-connect to their friends and family in the time of natural or man-made disasters.
Back in those days, I was a one-man shop doing everything from graphic design, web design, coding and programming, database management, SEO, sale and marketing, and everything else under the sun.
One of the many things I learned and perfected was the art of writing customer-centric content that engaged, educated, and entertained the customer while also commanding search ranking results with the help of syndicated content. Continue reading
You’re likely reading this article because your web traffic has plateaued, or has yet to organically rank for highly competitive keywords.
Most everyone (okay, not everyone) knows the name of the game for bloggers or website owners is how much organic search traffic a website realizes.
If you’ve ever attempted to launch a website of any sort, then you’ve likely encountered the difficulties and challenges in getting your website to rank across major search engines.
I’m here today to change your unsatisfactory experience into one of satisfaction, and hopefully equip you to realize greater search exposure and traffic conversions for your website. Continue reading