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Websites generating greater customer growth and revenue.

Content Marketing

I’m back with another tutorial today that builds on a previous tutorial that instructs you how to go about changing and customizing the default WordPress logo displayed on the WordPress login page.

Although I throughly discussed and provided code examples and plugin, I forgot to mention one additional aspect not discovered until I had a customer click my customized logo only to be redirected to WordPress.org. DOH!  Continue reading

A few weeks ago I received a message from one of my many video tutorials questioning the ease of customizing the WordPress login page — specifically how easy is it to change or replace the WordPress logo.

So back to the tutorial cave I went to discover how it’s relatively easy to replace the out-of-box WordPress login page logo. Continue reading

Nothing says a writer cares more about their reader community than offering a reading time commitment and reading progress bar experience, especially when long form content is the norm.

Not every reader, especially new readers, will commit to staying the course and reading long form content from the first until the last word.

In fact, many readers often times scan content in an F-Shaped Pattern for a specific content and information as opposed to reading the content in its entirety.

To improve the overall user experience and reading engagement, there are two actions to implement: Continue reading

One of the biggest challenges for most website owners is developing and sustaining a content marketing strategy that is consistent and relevant.

Often times delivering website content becomes the goal rather than delivering relevant content that is engaging.

Most website content is often outdated no sooner than it goes live. However, more and more websites have committed to creating and sustaining the efforts to keep content evergreen.

One of the ways evergreen content is achieved is by displaying updated or last modified timestamps for each piece of content — see CNN image below.

CNN Website Content Displays Updated or Last Modified Timestamp

Continue reading

About a month or so ago, it was brought to my attention by Page Howe that a conference dedicated to “all things emoji” would occur in New York just days before World Emoji Day.

A bit more sleuthing and I uncovered what looks to be a 2-year old conference certainly flying stealth under the radar. Continue reading

A very common theme in the domain industry is venturing into the abyss of domain development. Domain investors often times are lead to consider domain development for a number of reasons.

Domain investors often conclude how lucrative the opportunity of domain development can be to increase the domain’s overall value as well as the opportunity for residual income by way of a full-fledge online business.

From personal experience, domain development is very much as deceiving as attempting to understand truly how big an iceberg is at surface level. Continue reading

You’ve likely encountered this issue I’m sharing with you today in regards to whether or not hiding website and blog post dates impacts search rankings.

There is a camp of folks strongly believing that hiding the date from search engines is believed to increase search rankings and click-through-rate of search results — giving the perception content is truly evergreen.

For example, Neil Patel’s website and blog hides the date from search engines and readers as shown below via his website and Google search results.

Neil Patel's Blog Continue reading



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