There are more than 500 million blogs out of 1.7 billion websites in the world. Now try to imagine how many links are in the world? Exactly, there are likely just as many web links as there are stars in the universe.
With over 200+ factors to rank websites in search engines, primarily Google, a healthy backlink profile carries substantial weight in whether or not a site ranks well or ever finds the light of day on Google’s page one search results.
Many bloggers, myself included, are so focused on producing content in hopes of increasing visibility and search ranking, that we often forget about the simple things in operating a blog.
Simple things like ensuring there are no to only a handful of all sorts of links that are not broken. The longer one blogs or the older the website, the greater the percentage for there to exist broken text and image links.