The art of the deal is the name of the game, and today’s podcast guest has made a name for himself across varying industries for nearly 40-plus years, spanning from the industrial to the information age.

From funerals to insurance to flowers to coffee to search marketing and more, Bill McClure is certainly not shy when it comes to assessing and initiating deals — the good, the bad, and ugly.

The domain industry is quite small compared to most industry and market segments. It’s mostly been a male-dominated industry, lacking ethnic and gender diversity.

However, the industry is growing, reaching and connecting with new audiences that look, live, and think differently than the status quo western-centric domain investor.

Many domain investors are popping up around the globe, making not only a name for themselves but transfiguring their lives as they master buying and selling domain names to create generational wealth.

But with everything in life, buying and selling domain names is full of ups, downs, twists, turns, and everything in between. You win some. You lose some. And then, some are simply a draw.

We rarely hear about these stories, if ever, but this is not true for today’s podcast.

Today’s podcast guest is a long-time mover and shaker as a top leader, visionary, and strategist in the domain industry.

A bridge-builder with innate gifting in establishing and sustaining relationships with a wide range of people and personality types, she’s a one-of-a-kind personality that leaves an impressionable mark on one’s life upon encountering and engaging her.

With just over 2 billion websites on the world wide web, forever increasing second by second and minute by minute, a high percentage of websites don a .com domain. In fact, almost 75% of all globally registered TLDs are .com — that’s just over 150 million.

While most tend to choose and use .com as their preferred extension, there’s a growing number of personal and corporate brands selecting non .com domains to represent their digital presence.

One likely thinks of book publishing as archaic or somewhat out of touch and date to the fast-paced nature of the ever-changing internet.

Now marry the inventions of various digital technology, smartphones, tablets, and more, to that of the book industry, and boom: a self-publishing revolution is born. It has never been easier for a person to communicate and dialogue in mass and across the globe thanks to self-publishing.

Now you may be thinking, “But Alvin, what does self-publishing have to do with domain investing?”

Well, I’m glad you asked because today’s guest has strategically married both self-publishing and domain investing industries to realize profitability — with bullish growth ahead based on key indicators.

There are more than 500 million blogs out of 1.7 billion websites in the world. Now try to imagine how many links are in the world. Exactly, there are likely just as many web links as there are stars in the universe.

With over 200+ factors to rank websites in search engines, primarily Google, a healthy backlink profile carries substantial weight in whether or not a site ranks well or ever finds the light of day on Google’s page one search results.

Many bloggers, myself included, are so focused on producing content in hopes of increasing visibility and search ranking that we often forget about the simple things in operating a blog.

Simple things like ensuring there are no to only a handful of all sorts of links that are not broken. The longer one blogs or, the older the website, the greater the percentage for broken text and image links to exist.

How many times have you wished to expire a WordPress Post or Page only to discover it must take action manually?

Whether to end a contest, game, sale, or product/service in the wee hours of the morning and right in the middle of a busy day of meetings, I have just the answer you’re looking for.

Today’s tutorial explores the various options available for those with a desire to expire WordPress Posts and Pages automagically.

Let’s dive in and review plugin expiratory options!