When a personal or business brand ceases to exist, whatever the case may be, one of the most overlooked items is the very domain name in which the brand developed its digital presence.

Investing in domain names for more than a decade now, I, as well as other domain investors, often find one person’s or business’ domain trash to be quite the domain treasure. Why?

If you’ve been around the domain industry two seconds or longer, then you’ve likely heard the name Rick Schwartz, also known as the DomainKing™.

He’s certainly not a new face to industry. A living legend, by many standards, not short on vision, stories, and facts/opinions about domain, business, and life in general, having held more than 30 jobs in a 5 year span.

How important or critical is having a sitemap for a website? Extremely important if you ask me.

The obvious current day need for a website sitemap is more so for SEO purposes, specifically search engines crawling the sitemap.

In fact, submitting one’s website sitemap to search engines is one of the first actions to take when launching a website, especially if you desire good ole’ SEO love for Google.

Nevertheless, one of the things likely forgotten or simply done away with is the use of a human-readable HTML sitemap.

It’s been one week since I boarded a plane from Orlando heading back to good ole’ Austin, Texas.

I thought I’d take a moment to share a few thoughts and interactions from my MERGE! 2018 experience.

Day Two opened the doors to many more exhibitors as well as a CMS Summit Keynote from Robert Jacobi, Executive Vice President of Perfect Dashboard.

As with Day One of MERGE!, the day was filled with many sessions and networking opportunities.

If you’re new to the domain investing (even if you’re not), then you likely encounter a how cumbersome of a task it is to identify undervalued domains.

From NameJet to GoDaddy to Dynadot to SnapNames along with many more domain auction aftermarket platforms, identifying and narrowing in on undervalued domains — whether expired, public, private, or closeout — is a full time job in itself.

Thousands of domains expire in auction daily (as a subset of data is shown via DomainState.com chart below), and an unidentified number of those domains go on to be caught, or deleted and made available for hand registration (small percentage, but still happens).

I’m back with another tutorial today that builds on a previous tutorial that instructs you how to go about changing and customizing the default WordPress logo displayed on the WordPress login page.

Although I throughly discussed and provided code examples and plugin, I forgot to mention one additional aspect not discovered until I had a customer click my customized logo only to be redirected to WordPress.org. DOH!