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Digital strategies generating customer growth and revenue.

Domain Names

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While still in its infancy, “emoji marketing” is gaining steam as each day passes, and a growing number of personal and corporate brands are adding emoji to their marketing toolbox and strategy.

From Hubspot to Visme to Neil Patel to “The Emoji Experts”, all of the aforementioned personal and corporate brands see no end to emoji marketing, having published their own emoji marketing guides, predictions and case studies.

As millennials $200 billion buying power grows, not including Gen Z’s influential buying power of $153 billion arriving to the market, emoji marketing is poised to reach unprecedented proportions of revenue for personal and corporate brands.

Not only are tech-related companies making good use of emoji to reach and serve more companies, but longstanding industries, such as the jewelry industry, are rolling up their sleeves and establishing their brands using emoji too. Continue reading

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It’s crazy to realize the Internet is a little over 30 years old. Although I date myself when saying I remember life before the Internet and email, the invention of the Internet has forever transfigured how we live life and do business.

In some ways, the Internet has brought us together. In other ways, not so much. Continue reading

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If you’re like most business and personal brands, then you’ve likely heard and read numerous stories about the importance of securing a .com domain for your brand.

And while that is true, there have been a growing number of business and personal brands that have defied the “must be on .com to be successful” mantra to build successful and profitable companies. Continue reading

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From idea to planning to operating to finding an audience, all personal and business brands have all likely struggled with one thing when considering their launch.

Whether a new service, product, solution or brand in general, finding the perfect domain can often times feel like trying to find a needle in a haystack. Thousands often base the name of their brand on the availability of a .com domain name. Continue reading

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There’s nothing like discovering a domain name you’ve long to own is up for sale, and even better when it’s not renewed and in expired domain auction.

In the case of the latter, tens of thousands of domains expire in auction daily. There are quite a few expired domain aftermarket platforms for domain investors, hobbyists, and businesses to bid on expiring domains.

But sometimes the domain a given person desires is actively registered and used by someone. In fact, I’ve discovered many domains I long to own for Kickstart Commerce and other businesses I operate to be registered and not being used or websites no longer being updated.

In many cases, if I’m unable to reach or work out a deal with the registered owner of the given domain, then I often hatch the next move in my plan to assume ownership of the domain: backordering. Continue reading



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