Oscar Wilde once stated, “Imitation is the sincerest form of flattery that mediocrity can pay to greatness.”

When I personally think about this and use it as a lens to view the domain industry at large, I’ve never encountered a statement as fitting.

Domain investing has never truly been a sexy industry in my humble opinion. However, there are legends of old and the past, and living legends that breathe life into the art and science of buying and selling domains that awaken larger than life adrenaline rushes beyond one’s ability to imagine.

There really is an art and science to buying and selling domain names. Many people consider it lucky to have purchased and sold a handful of domain names.

After all, a clock is right twice a day, right?

Rather than stumble upon a lucky strategy of praying and spraying or vice versa, many domain investors often educate themselves using various media — DNAcademy, Forums, Podcasts, Social Media, eBooks, etc.

However, one of the most transformative methods to perfecting one’s ability to consistently buy and sell domains is studying and presenting domain sales data.

Domain investing isn’t the sexiest professional path for one to venture down. In fact, it’s not as lucrative and profitable as many hope and wishes for.

Now, this is not to say that one can’t make money or produce generational wealth buying and selling domains.

But what does one do when buying and selling domains takes longer than expected, or never pans out?

Very few people realize consistent, profitable success when entering into the domain industry, specifically domain investing.

And even fewer persons can greatly capitalize and realize substantial reward developing services, tools, and platforms for domain investors to use.

The list is few in comparison to the number of domain investors that have come and gone their way, as well as the current domain investing ecosystem.

Life can sometimes seem like an action film full of the most disparate scenes of all the movies you’ve ever seen.

What looks at surface level to be some happenstance event or chance of luck can often be well-threaded needle knitting together the very fabric of the why of your life.

Today’s podcast guest has lived a winding and intriguing path of life experiences that eventually intersected with her helping brands to control branding via domain names.

Remember when the new gTLDs — general top-level domains — came on the scene nearly a decade or so ago, and how they were going to be the nail in the coffin for legacy domain extensions — .com, .org, .net?

Well, that didn’t happen. However, what did happen was that quite a people lost hundreds and thousands of dollars gambling that they would.

Extensions like .vip, .rentals, .forsale, .realestate, and the list go on as long as a hot summer day in the desert.

Now, this is not to say that profitable success hasn’t been realized along the way. It has but by very few people, both buying and selling new gTLDS.

The art of the deal is the name of the game, and today’s podcast guest has made a name for himself across varying industries for nearly 40-plus years, spanning from the industrial to the information age.

From funerals to insurance to flowers to coffee to search marketing and more, Bill McClure is certainly not shy when it comes to assessing and initiating deals — the good, the bad, and ugly.