It’s not everyday I stumble upon a business or personal brand actively growing their business through the use of new top-level domains (new gTLDs).
When I do, I find most business or personal brands are simply experimenting with such domains with no sign of commitment or results.
However, I recently stumbled upon a LinkedIn post containing a video promoting an Energy Management Consultancy based here in Austin, Texas. Continue reading
While still in its infancy, “emoji marketing” is gaining steam as each day passes, and a growing number of personal and corporate brands are adding emoji to their marketing toolbox and strategy.
From Hubspot to Visme to Neil Patel to “The Emoji Experts”, all of the aforementioned personal and corporate brands see no end to emoji marketing, having published their own emoji marketing guides, predictions and case studies.
As millennials $200 billion buying power grows, not including Gen Z’s influential buying power of $153 billion arriving to the market, emoji marketing is poised to reach unprecedented proportions of revenue for personal and corporate brands.
Not only are tech-related companies making good use of emoji to reach and serve more companies, but longstanding industries, such as the jewelry industry, are rolling up their sleeves and establishing their brands using emoji too. Continue reading
If you have a website — which is nearly everyone and their grandmother — and have not implemented a newsletter or mailing list sign up form, then you are totally missing out on a good monetization opportunity.
And if you carelessly shrug your shoulders at the thought of possibly monetizing your website, then at least think about the opportunity of growing organic traffic.
Executing a sound popup form upon scroll, entry, or exit, or a sidebar, footer, or header sign up form is a MUST for every website I develop. Why? Continue reading
Emoji domains burst onto the scene over a year or so ago with a handful of domain investors, speculators, and hobbyists registering nearly 21,000 .WS emoji domains and a few hundred .TO emoji domains.
While the emoji domain craze has subsided with just under 1,500 .WS domains registered (best guess) and mostly single-character, the market for emoji domains has started the journey towards emoji marketing education and usage. Continue reading
It’s been one week since I boarded a plane from Orlando heading back to good ole’ Austin, Texas.
I thought I’d take a moment to share a few thoughts and interactions from my MERGE! 2018 experience. Continue reading
Conferences like MERGE! tend to move at a lightening speed in person while it can be perceived as a long time when seeing the outlay of time on paper.
Although many points were about about bootstrapping, one of the key takeaways from Stefan’s presentation was how bootstrappers should constantly ask the following 4 questions at every twist and turn in their journey: Continue reading