Amidst big brands such as Amazon, Walmart, and the list goes on, small businesses account for quite a bit of market share.
Google estimates that there are approximately 115 million small businesses in the world while the United States of Small Business Administration Office of Advocacy estimates that there are 28.8 million businesses in the US alone.
Of course, there’s much discussion to be had pertaining to what specific attributes must be realized to qualify as a small business. But I’m not writing to debate those finer points.
With both numbers on the rise annually, one has to wonder how small businesses are able to affordably differentiate themselves, especially when considering small businesses with a strict local or hyper-local presence.
How many oil change, dog grooming, nail salon and other local-centric business services do you pass daily going to and fro?
If you’re like me, then you’re likely surrounded by a growing number of small businesses, varying in name, peddling similar services in hopes that a potential customer remembers their business when the need arises.
Hoping that customers remember your business in a sea of competitive small businesses offerings is not a sound plan for existing or growing local market share.
But here’s something to ponder. Would you be interested in uniquely differentiating your business from the competition using an emoji domain? Continue reading
When new to domaining, there can often be a tendency to emotionally bid and buy expired domain names.
You peruse the list and spot a desirable expired domain name that looks too good to be true.
You question yourself. How did this domain manage to slip through the cracks and off the radar of daily domain bidders in expired auction without a single bid?
The stars must have aligned for this expired domain and I to be united sings the voices in your head.
You buy the expired domain name thinking of the massive returns you’ll soon realize by developing or flipping.
Truth be told, we all have likely been down the path only to drop and not renew those domain gems we thought to have made us a fortune.
Don’t lose hope though. Today, I’m sharing with you a bit of insight to help you spot trending expiring domains that are undervalued. Continue reading
It’s been a minute since I tackled automating blog posts to social networks.
I’m assuming that you guessed by the title of today’s post that we’ll tackle how to publish WordPress blog posts to Instagram.
Instagram is a whole different beast of a social network in comparison to Facebook, Twitter, LinkedIn and other social networks. And here’s why I think so… Continue reading
You’re likely a bit perplexed by the title, right?
No worries, because you’re not the only one perplexed by finding out that emoji domain names are a reality. 😮
Yes, the silly 😄, 😂, 😜 and other icons, also known as emojis, you send via text, email and across social networks daily.
They are even included in Google search results! Yes, Google has fallen in ❤️❤️❤️ with emojis, and started having mixed emoji results.
And if that’s not enough, emojis are set to hit the big screen August 2017 🎥. Continue reading
About 5-6 years ago, I agreed to work with a gentleman here in Austin to develop a website. For my time in developing the website and since he owned the domain, we agreed to split the advertising revenue.
At the end of our 2-year agreement, the same gentleman had a fallen out with mutual business partners about another website we operated. It was a pretty bad fallen out too, involving legal and lawsuits.
Allegedly, this gentleman had possession of a domain that was personally not his. He forced the company to purchase another domain name because he held the old name ransom.
Well, some time passed and cooler heads prevailed. The old domain was transferred to the company after some tough negotiations.
Not too long after this, I approached the gentleman with an offer about buying the domain that I had developed a website for years prior.
The domain was no longer being used, so I thought I had a decent shot at getting the domain at a reasonable price. Continue reading
It’s been a while and I’ve been quite busy, but I’m back with more great content today.
Whether potential or existing customers, I’m often questioned about how I drive new business opportunities while managing to research, write and share content on a daily basis.
If you follow me on Twitter, Facebook, and YouTube, then you know I’m always posting and sharing domain name and search marketing insight.
However, what confuses most persons that follow me, especially on Twitter, is how I manage to tweet the number of times I do in a given day.
Well, today, I’m sharing with you my process, ideas and a special video tutorial of how to schedule your very own social network posts to increase web traffic. Continue reading
So, you’ve got a business to run and customers to serve every waking hour of the business day.
Include a personal life, the occasional potty break, eating and sleeping, and there’s not room left for much more, right?
But like the competition, you want to increase your website’s visibility in search ranking in hopes of reaching more customers and closing more sales, right?
But how? After all, you manage to establish a decent content marketing strategy, and are off to the races consistently writing and publishing content.
Then a few months into your content marketing excursion, or maybe you’re in the planning stage if you move a bit slower, you realize that content marketing is as much a full-time assignment as serving your customers.
You write and schedule post after post with keyword after keyword focus only to see minimal traffic and search ranking increase.
You have the first part of the equation down, which is writing, scheduling and publishing content that’s engaging to your reader audience (potential customers).
Although search engines are finding and indexing your content to share with the world of readers and potential customers in need of your business offering, what are you doing to share your content outside the walls of your website? Continue reading