Technology to build and develop websites has journeyed quite a ways in the last 30 or more years, yet still has a way to go. Where will websites venture next? No one knows.
But no matter the technology behind the website, the one constant most website operators desire is the ability to keep their website content fresh and relevant, while maintaining the flexibility and fluidity to keep content dynamic in nature.
One of the most neglected elements of most websites is the lonely sidebar. Most websites will update their sidebars sparingly with a new product, lead magnet, or newsletter sign up just beneath the search bar, recent posts or trending posts.
And while many focus on cranking out new content in hopes of “striking it rich” to secure the top spot on page one of Google, there are a number of websites cleverly using their sides bars to display or hide content based on tag, category, post or page type, archive and the list goes on.
While many know that WordPress offers a widgets area to create and modify a static sidebar, what many don’t know is that WordPress offers the ability to use create and use dynamic content sidebars. Continue reading
Years come and go about as fast as one breathes the precious air of life, so I’ve been told.
While 2018 has sailed on by the domain industry, we’re embarking upon the journey we’ll come to know as 2019.
Many domain investors learn to effectively manage their domain portfolios by trial and error.
I can tell you from experience that this method of domain portfolio management can get quite expensive to say the least.
However, I wisened up from my days of reckless domain portfolio management thanks to help from a few seasoned domain investors. Continue reading
It’s not everyday I stumble upon a business or personal brand actively growing their business through the use of new top-level domains (new gTLDs).
When I do, I find most business or personal brands are simply experimenting with such domains with no sign of commitment or results.
However, I recently stumbled upon a LinkedIn post containing a video promoting an Energy Management Consultancy based here in Austin, Texas. Continue reading
How important or critical is having a sitemap for a website? Extremely important if you ask me.
The obvious current day need for a website sitemap is more so for SEO purposes, specifically search engines crawling the sitemap.
In fact, submitting one’s website sitemap to search engines is one of the first actions to take when launching a website, especially if you desire good ole’ SEO love for Google.
Nevertheless, one of the things likely forgotten or simply done away with is the use of a human-readable HTML sitemap. Continue reading
While still in its infancy, “emoji marketing” is gaining steam as each day passes, and a growing number of personal and corporate brands are adding emoji to their marketing toolbox and strategy.
From Hubspot to Visme to Neil Patel to “The Emoji Experts”, all of the aforementioned personal and corporate brands see no end to emoji marketing, having published their own emoji marketing guides, predictions and case studies.
As millennials $200 billion buying power grows, not including Gen Z’s influential buying power of $153 billion arriving to the market, emoji marketing is poised to reach unprecedented proportions of revenue for personal and corporate brands.
Not only are tech-related companies making good use of emoji to reach and serve more companies, but longstanding industries, such as the jewelry industry, are rolling up their sleeves and establishing their brands using emoji too. Continue reading