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Digital strategies generating customer growth and revenue.

Web Marketing

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Years come and go about as fast as one breathes the precious air of life, so I’ve been told.

While 2018 has sailed on by the domain industry, we’re embarking upon the journey we’ll come to know as 2019.

And just like my wild domaining predictions of 2018, I’ve had some time to think, research, and prepare predictions for what to expect in domaining for 2019. Continue reading

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Many domain investors learn to effectively manage their domain portfolios by trial and error.

I can tell you from experience that this method of domain portfolio management can get quite expensive to say the least.

However, I wisened up from my days of reckless domain portfolio management thanks to help from a few seasoned domain investors. Continue reading

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It’s not everyday I stumble upon a business or personal brand actively growing their business through the use of new top-level domains (new gTLDs).

When I do, I find most business or personal brands are simply experimenting with such domains with no sign of commitment or results.

However, I recently stumbled upon a LinkedIn post containing a video promoting an Energy Management Consultancy based here in Austin, Texas. Continue reading

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How important or critical is having a sitemap for a website? Extremely important if you ask me.

The obvious current day need for a website sitemap is more so for SEO purposes, specifically search engines crawling the sitemap.

In fact, submitting one’s website sitemap to search engines is one of the first actions to take when launching a website, especially if you desire good ole’ SEO love for Google.

Nevertheless, one of the things likely forgotten or simply done away with is the use of a human-readable HTML sitemap. Continue reading

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While still in its infancy, “emoji marketing” is gaining steam as each day passes, and a growing number of personal and corporate brands are adding emoji to their marketing toolbox and strategy.

From Hubspot to Visme to Neil Patel to “The Emoji Experts”, all of the aforementioned personal and corporate brands see no end to emoji marketing, having published their own emoji marketing guides, predictions and case studies.

As millennials $200 billion buying power grows, not including Gen Z’s influential buying power of $153 billion arriving to the market, emoji marketing is poised to reach unprecedented proportions of revenue for personal and corporate brands.

Not only are tech-related companies making good use of emoji to reach and serve more companies, but longstanding industries, such as the jewelry industry, are rolling up their sleeves and establishing their brands using emoji too. Continue reading

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If you’re like me and you find yourself using Apple Notes via your iPhone to craft content (like this article you’re reading right now!), then you’re often wondering about the word count.

And if you’re really diehard, then you’ll be consumed with character count (with and without spaces), number of paragraphs, total line count, and estimated reading time too.

There are a number of paid and non-paid choices for discovering word count of content.

However, I’ll share with you my favorite app when using Apple Notes to craft articles via my iPhone. Continue reading



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