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Websites generating greater customer growth and revenue.

Web Marketing

Reading Time: 1 minute

There’s not too many people would quit or forgo business school or college to immediately start a business.

But today’s guest, Marianna Felsman, did just that decades ago on her way to becoming partner and entrepreneur of BlueAir, a thriving Austin-based Heating, Ventilation, and Air Conditioning (HVAC) services company. Continue reading

Reading Time: 3 minutes

A few years back I pondered the impact of a newly birthed semantic search strategy pertaining to small business with a hyper-local customer base.

Of course, semantic search has transformed into much more since that time, expanding beyond local SEO.

Most website owners and operators often depend upon the great Google to drive both online and offline business in some way, shape, form or fashion.

And since the birth of SEO, the golden question most folks desire to know in great depth is:

How do I increase my website content’s SEO effectiveness to boost search rankings and results?

Continue reading

Reading Time: 7 minutes

With summer here, it’s time to go playful, having some fun in the sun!

colin-gardiner-outdoorsyThere’s nothing like a good ole’ roadtrip to turn your dreams of adventure into a reality.

And what better way to be adventurous than to head out into the great outdoors in a recreational vehicle provided by Outdoorsy.

In today’s interview, I have the privilege of candidly speaking with Colin Gardiner, Chief Product Officer of fast growing Outdoorsy — the largest and safest community-driven RV marketplace for renting RVs directly from local RV owners.

Touting credible travel industry and startup experiences, Colin shares engaging thoughts about: Continue reading

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Seeing that I have more than a decade of hands-on experience with search marketing and helping lead turnaround efforts to reposition personal and company brand websites, I would like to share a simple tip often overlooked that is likely to increase reader engagement — to say the least.

This simple, yet often overlooked tip has nothing to do with how you write content (believe it or not). Actually, it involves setting the reader’s expectation for whether or not they choose to click to read and consume your content at all.

What is this simple tip your dying to know more about? This tip is so simple that you’ll kick yourself for not adding it many moons ago. Continue reading

Reading Time: 4 minutes

I was recently helping a friend establish his web presence when he encountered an interesting situation quite common for WordPress beginners: displaying WordPress Posts on Specific Pages.

When he originally launched his website, Abolitionist.cc, via WordPress, it was to be a simple website consisting of the following pages:

  • Home
  • About
  • Contact
  • Shop

But about 2-3 weeks into launching the website, he discovered an opportunity for engaging and educating his reading audience via a blog section.

At the time, his Home page was listing the latest 10 WordPress posts — quite a common setup when launching a vanilla install of WordPress.

With a goal to make the Home page a bit more unique in time, what my friend currently desires is to list the latest 10 WordPress posts on both a Home and Blog page, having the display of both pages somewhat different.

So, how does one go about displaying WordPress posts on specific pages? Continue reading

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There are countless carcasses littering the domain investing journey.

Folks often enter domain investing thinking it’s nothing more than buying domains while sipping mai tai cocktails on a beach.

And if not that image, then the image is that domain investors purchase domains at standard registration fees on Monday and flip them them for 5, 6, and 7 figure sales by Friday.

Very few domain investors do either one of the farfetched lifestyle of domain investing.

In fact, most domain investors are quite diversified across the following domain investing categories: Continue reading

Reading Time: 3 minutes

Today I’ll share with you one of the best kept secrets to boosting search rankings while lowering a website’s bounce rate.

Often times, websites are launched having a design and architecture of a Tesla while the content marketing and content itself has the power of a moped at most.

I’m often questioned about how to achieve consistent website search rankings across major search engines a few times a week.

From spinning content to private blog networks to paying less-than-stellar content writers for sub-par content, there are many methods to attempt to boost search rankings.

But one thing I’ve discovered across two decades and counting online about consistently ranking websites is that their content does the following: Continue reading



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