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Digital strategies for greater customer growth and revenue

Web Marketing

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The domain industry is long littered with stories of domain investors entering and quick flipping their way to profitable success.

Domain investing, specifically quick flipping, to profitable success in short order shouldn’t be dismissed. However, the more puzzling and challenging feat to achieve and sustain is multi-million dollar domain development. Continue reading

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Okay, it’s been a while since I shared a WordPress tutorial, and today’s your lucky day.

Of all the many questions posed on a weekly basis from various prospects and customers with WordPress websites, the question of how difficult it is to create a popup, modal, or content overlay is quite frequent.

Many are focused on their line of business and not so much the technical experts of the ins and outs of their website. That said, the creation of popups, modals and content overlays in WordPress might as well be rocket science.

And although it’s not my first time around the block providing this type of WordPress solution for those that desire functionality for their website, I’ll share with you two WordPress plugins I’ve started using on more and more projects. Continue reading

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If you’ve been around the domain industry two seconds or longer, then you’ve likely heard the name Rick Schwartz, also known as the DomainKing™.

He’s certainly not a new face to industry. A living legend, by many standards, not short on vision, stories, and facts/opinions about domain, business, and life in general, having held more than 30 jobs in a 5 year span. Continue reading

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Everyone and their grandmother, if not great-grandmother by now, use emoji — billions daily in collective use — to communicate a multitude of thoughts and expressions daily.

Whether by email, text, chat, clothing, or billboards, emoji marketing has nearly touched every possible form of communication, including domain names.

From Apple to Taco Bell to Domino’s to name a few, a growing number of brands are committing more and more marketing and advertising dollars to the use of emoji marketing.

One of the most recent announcements for brands entering the emoji marketing space with their own branded emoji — the pickup truck — is Ford Motor Company. Continue reading

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It’s hard to believe a few years has passed since I wrote the tutorial about how to use Facebook’s Graph API 2.X to retrieve the count for a given URL’s likes, shares, and comments.

I was informed a few days ago that my seamless solution for displaying the total count for likes, shares, and comments is dead in the water and no longer works.

Well, I guess this means we’re all in the dark now since Facebook’s most recent API upgrade doesn’t allow for such desired functionality, right? Continue reading

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Technology to build and develop websites has journeyed quite a ways in the last 30 or more years, yet still has a way to go. Where will websites venture next? No one knows.

But no matter the technology behind the website, the one constant most website operators desire is the ability to keep their website content fresh and relevant, while maintaining the flexibility and fluidity to keep content dynamic in nature.

One of the most neglected elements of most websites is the lonely sidebar. Most websites will update their sidebars sparingly with a new product, lead magnet, or newsletter sign up just beneath the search bar, recent posts or trending posts.

And while many focus on cranking out new content in hopes of “striking it rich” to secure the top spot on page one of Google, there are a number of websites cleverly using their sides bars to display or hide content based on tag, category, post or page type, archive and the list goes on.

While many know that WordPress offers a widgets area to create and modify a static sidebar, what many don’t know is that WordPress offers the ability to use create and use dynamic content sidebars. Continue reading



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