Why do businesses ignore the problems, continuing to cost them the most?
Years ago, I wrote about the most overlooked and expensive mistake businesses make: forgetting to renew their domain.
And here we are years later, and the story hasn’t changed much. Domain renewal failures still happen every single day, and they still cost companies real money, real customers, and real credibility.
But here’s the thing. Renewal lapses aren’t the only threat anymore. Today, businesses are losing traffic, email, security, and revenue for a whole new set of reasons hiding in plain sight.
If missed renewals were “the big one,” today’s overlooked risks are death by a thousand cuts. Let’s walk through the most common problems I see from clients, expired domain auctions, and everyday search marketing work.






