Choosing the Right Aftermarket Domain Platform for Buying and Selling Domains.
Quick Summary of Contents
The ever-changing domain industry has evolved in leaps and bounds over the past 15 years.
Platforms have come and gone, some transforming while others have reinvented themselves to thrive as prominent aftermarket domain platforms for buying and selling domains.
With nearly 15 years in this space, I’ve seen and tried many buy-and-sell platforms, including my own landing pages, in an effort to sell domains expeditiously at a profit.
Today, I’ll guide you through some of the most widely used and innovative aftermarket platforms, spanning established legacy marketplaces to emerging players offering fresh twists on proven models.
Here are a few you’ll likely encounter with a quick search.
Legacy Marketplaces: The Long-Standing Giants.
Sedo—When it comes to established domain marketplaces, Sedo is one of the oldest and most reputable. Known for its broad range of offerings, Sedo facilitates fixed-price and auction sales, domain appraisals, and brokerage services. Its extensive reach and industry experience make it a solid choice for anyone venturing into the aftermarket.
Flippa—While Flippa’s primary focus is buying and selling websites and online businesses, it offers a secondary marketplace for domains. This platform is ideal if you want to sell domain names alongside fully developed sites, though domain sales are not its main attraction.
Afternic—A secondary hub to the Auctions hub for GoDaddy’s aftermarket activity, offering sellers unmatched exposure through an extensive network of partner sites. With its acquisition of DAN (formerly Undeveloped) and Uniregistry (formerly DomainNameSales), Afternic provides a powerful reach for those seeking broad market visibility—though its fee structure may not appeal to everyone.
Emerging Players Shaking Up the Market.
With the near recent multi-million dollar exits of DAN and Uniregistry, the rise of newer platforms with unique features and lower commission models has created appealing alternatives to traditional options.
Here are some notable platforms making waves in the domain aftermarket scene:
Aftermarket.com—Once a leading marketplace, it has re-emerged with a refined focus following its acquisition of Domain.io—the advanced portfolio management system underpinning its new platform. Recognized for its appeal to buyers seeking premium domains, Aftermarket has relaunched and is steadily regaining traction as a cost-effective and reliable option for domain investors with a 15% commission fee.
Atom.com—Formerly known as SquadHelp, offers a rebranded, innovative approach to brandable domain buying and selling. With a sleek interface and a mix of marketplace listings, branding expertise, and AI-driven name generation, Atom charges 15-30% commission based on listing type. Its competitive edge lies in balancing creative branding and curation with domain market fundamentals.
Daaz.com—Has gained popularity among domain investors with its low commission model of just 10%, making it an attractive option for those looking to reduce costs. In addition to its paid listings, Daaz offers free listing options, making it an excellent choice for sellers aiming to minimize overhead, particularly in emerging markets.
DomainEasy.com—A relatively new marketplace, DomainEasy.com sets itself apart with a 0% introductory commission. This “DAN-esque” platform quickly attracts attention from sellers tired of higher commission fees on legacy platforms. DomainEasy’s focus on user experience and cost efficiency makes it one to watch.
Saw.com—Provides broker-driven transactions for premium domains with commission fees starting as low as 15%. The platform also offers an advanced self-service interface where sellers can track domain metrics and traffic. This balance of hands-on brokerage and self-service tools makes Saw.com a compelling choice for high-value domain sales.
Efty.com—Offers something unique—complete independence from commission fees. As a subscription-based platform, domain investors can manage their portfolios and create custom landing pages for a monthly or annual fee, starting at $10 per month. Efty is a great option for sellers with a large portfolio who prefer a subscription model overpaying commissions on individual sales.
Alternative community and forum platforms.
Apart from marketplaces, community-driven platforms provide spaces for domain enthusiasts, investors, and professionals to connect, trade, and learn from one another.
Below are two established forums that offer distinct domain trading, buying, and selling experiences:
NamePros.com and DNForum.com are prominent domain industry forums that offer domainers of all experience levels the opportunity to buy, sell, and trade domains. Beyond offering a marketplace, both are extensive learning and educational platforms where users can stay updated on domain industry trends and gain insights.
Finding the Right Platform for You.
Whether you’re new to domain investing or a seasoned pro, selecting the right aftermarket domain platform in today’s evolving market depends on your specific goals and priorities.
It goes without saying, but as with any business decision, I recommend conducting due diligence to find a platform that best aligns with your needs and financial objectives.
And as always, keep experimenting and refining your strategy toward sustained profitability. Happy aftermarket domain buying and selling!
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