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Digital strategies generating customer growth and revenue.

How-To Guides

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Everyone and their grandmother, if not great-grandmother by now, use emoji — billions daily in collective use — to communicate a multitude of thoughts and expressions daily.

Whether by email, text, chat, clothing, or billboards, emoji marketing has nearly touched every possible form of communication, including domain names.

From Apple to Taco Bell to Domino’s to name a few, a growing number of brands are committing more and more marketing and advertising dollars to the use of emoji marketing.

One of the most recent announcements for brands entering the emoji marketing space with their own branded emoji — the pickup truck — is Ford Motor Company. Continue reading

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It’s the $64,000 — perhaps million dollar — question most domain investors ask or ponder from time to time when purchasing and renewing domains.

If you’re a domain investor, and this question hasn’t crossed your mind, then you’re likely wasting money, time, and effort calling yourself domain investing.

With almost a decade of domain investing under my belt now, I’ve learned the importance of answering this question and operating my domain investing business to strict adherence of strategic timeline for each and every investment. Continue reading

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It’s been a while since I graced you all with a tutorial using GoDaddy’s Aftermarket API.

In fact, I haven’t written a tutorial since the one about retrieving a list of GoDaddy domains you own.

Although today’s tutorial is not about retrieving a list of domains, you’ll likely use the previous tutorial in conjunction to today’s tutorial covering how to renew a domain for a given time period. Continue reading

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It’s hard to believe a few years has passed since I wrote the tutorial about how to use Facebook’s Graph API 2.X to retrieve the count for a given URL’s likes, shares, and comments.

I was informed a few days ago that my seamless solution for displaying the total count for likes, shares, and comments is dead in the water and no longer works.

Well, I guess this means we’re all in the dark now since Facebook’s most recent API upgrade doesn’t allow for such desired functionality, right? Continue reading

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Today’s tutorial is likely to bring tears of joy to the eyes of us that have long struggled with capturing full screenshots of web pages.

Of course, whether Windows or Mac, capturing a screenshot of displayed content is easy. A simple press of the PrtScr button in Windows or if using a Mac, then simple press Shift+Command+3 keys.

And if these options are too complex, then there are a slew of browser add-ons and 3-party applications and software to capture simple and advance screenshots.

But did you know that Google Chrome actually offers an easy-to-use, built-in functionality in Developer Tools that allows for the following? Continue reading

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Technology to build and develop websites has journeyed quite a ways in the last 30 or more years, yet still has a way to go. Where will websites venture next? No one knows.

But no matter the technology behind the website, the one constant most website operators desire is the ability to keep their website content fresh and relevant, while maintaining the flexibility and fluidity to keep content dynamic in nature.

One of the most neglected elements of most websites is the lonely sidebar. Most websites will update their sidebars sparingly with a new product, lead magnet, or newsletter sign up just beneath the search bar, recent posts or trending posts.

And while many focus on cranking out new content in hopes of “striking it rich” to secure the top spot on page one of Google, there are a number of websites cleverly using their sides bars to display or hide content based on tag, category, post or page type, archive and the list goes on.

While many know that WordPress offers a widgets area to create and modify a static sidebar, what many don’t know is that WordPress offers the ability to use create and use dynamic content sidebars. Continue reading



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