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Digital strategies generating customer growth and revenue.

How-To Guides

Reading Time: 2 minutes

For almost two decades, I’ve road the rollercoaster of website design. From static HTML pages to harnessing the dynamic power of PHP/MySQL websites to content management systems, I finally settled into a groove of rapid website development using the same platform as nearly a third of the websites hosted online: WordPress.

Good, bad, or indifferent, WordPress has come a mighty long way (and likely still has a ways to go depending upon which side of the fence you stand having experienced operating or managing a WordPress website).

One of the most common questions raised — whether a new website development project or a redesign effort — about WordPress centers upon extensibility, flexibility, and the ease of migrating content from one website to another.

I’ve experience a number of WordPress-to-WordPress migrations as well as WordPress to 3rd-Party CMS’ and vice versa.

Often times customers want to preserve blog posts and pages when redesigning their websites, but shy away from preserving pages due to thinking it’s too laborious to perform and achieve such a feat. But that will no longer be your fear after this tutorial. Continue reading

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Not long ago, I set my sail towards mastering the use of video to grow my business, and digital presence and reach.

I’ll admit that it was rough starting out out, getting acclimated to a smooth and natural delivery of informed speaking with matching body posture.

Of course, most of you know that I started out recording screen captures of my desktop demonstrating a series of how-to tutorials for WordPress, search marketing, and domain name strategies to grow your business.

I progressed from screen capture tutorial videos to recording in-person question and answer interviews.

But what really changed the game for me as well as my website reaching and serving more people was including videos in my email campaigns. Continue reading

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If you have a website — which is nearly everyone and their grandmother — and have not implemented a newsletter or mailing list sign up form, then you are totally missing out on a good monetization opportunity.

And if you carelessly shrug your shoulders at the thought of possibly monetizing your website, then at least think about the opportunity of growing organic traffic.

Executing a sound popup form upon scroll, entry, or exit, or a sidebar, footer, or header sign up form is a MUST for every website I develop. Why? Continue reading

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Recently I was contacted by a customer inquiring about what steps they should take to improve their website speed.

This customer was adamant that their website ranking was greatly suffering because of it. While I don’t disagree with their assessment, let me be clear that ranking on page one of Google or any other search engine was not solely because of website performance, or lack of.

Website performance is a factor, but not in the case of this customer. In fact, this customer’s overall website performance and SEO health puts their competition to shame upon further review of keyword ranking, backlink profile and domain authority.

Nevertheless, I discussed and walked the customer through a step-by-step process for what to check for to determine how to improve website performance, checking the following: Continue reading

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It’s been one week since I boarded a plane from Orlando heading back to good ole’ Austin, Texas.

I thought I’d take a moment to share a few thoughts and interactions from my MERGE! 2018 experience. Continue reading

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As the 2nd Annual MERGE! comes to a conclusion in it’s final day, there were many sessions, keynotes and connections to be had and made from Day One, Day Two and Day Three.

Conferences like MERGE! tend to move at a lightening speed in person while it can be perceived as a long time when seeing the outlay of time on paper.

Nevertheless, the final day of MERGE! kicked off with a pasties breakfast bar and keynote from Stefan Pretty, CEO Subbly.co, entitled “Bootstrappers do it better”.

Although many points were about about bootstrapping, one of the key takeaways from Stefan’s presentation was how bootstrappers should constantly ask the following 4 questions at every twist and turn in their journey: Continue reading

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If you’re new to the domain investing (even if you’re not), then you likely encounter a how cumbersome of a task it is to identify undervalued domains.

From NameJet to GoDaddy to Dynadot to SnapNames along with many more domain auction aftermarket platforms, identifying and narrowing in on undervalued domains — whether expired, public, private, or closeout — is a full time job in itself.

Thousands of domains expire in auction daily (as a subset of data is shown via DomainState.com chart below), and an unidentified number of those domains go on to be caught, or deleted and made available for hand registration (small percentage, but still happens).

DomainState.com - Daily DNS Changes Continue reading



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