Having been involved with SEO in various roles over the last 10 or more years, I’ve had my fair share of conversations dealing with a wide variety of theories and hypothesis concerning the best approach to a company’s SEO efforts.

From in-house SEO to outsourced SEO, I’ve seen SEO efforts range from being planned, implemented, executed, measured and sustained flawlessly to those SEO efforts that were DOA or dead on arrival once the SEO efforts were executed. I’ve also seen and experienced mediocre SEO efforts.

My point is, there is no one-size fits all SEO effort. Whether in-house or outsourced, consider your SEO effort to be unique in its own right.

That’s not to say you should not focus on SEO fundamentals, but it is to say that you should always enter SEO knowing that there is no guarantee either way.

We live in a world today that can hardly do much or without being powered by the Internet at some point throughout the process.

More specifically, the internet is being driven by a variety of different types of domain names.

Depending on your domain name being keyword-specific or an exact match domains, or premium domains, it can be the difference in driving a handful of visitors, if any, or millions of visitors daily.

Have you ever typed in a domain name into a web browser to find that it has been taken and filled with search ads, but not being used a business?

I’m sure you’ve wondered why and how to get your hands on this premium virtual real estate and gem of a domain without paying an arm and a leg, right?

Welcome back to second post of Page one search engine ranking and the rest.

In our initial post of this series, we discussed the importance of taking your time to select your niche, keywords, register or acquiring keyword-specific domain names, and creating unique and value-add content.

All are equally important, but I’ve found it most important to have selected the correct niche and keywords long before a domain name and content ever came into consideration.

In today’s post, I’ll continue discussing the wide variety of SEO actions I’ve taken that have led to successfully ranking websites in the top spot across major search engines, and led to increase traffic, conversions, and revenue.

In addition, I’ll share a few tips and tricks for what not to do too.

Let’s continue our search engine ranking discussion.

Have you ever wondered about search engine ranking positions?

Is there a difference in page one search engine ranking positions and the traffic generated to highly ranked websites?

I mean, you hear and read all the time about people proclaiming the number one, two, and three search ranking positions driving exponential website traffic, conversions and revenue.

This is not to say that most or all of the individuals claiming page one search engine rankings are lying.

I think everyone has their story and results, but I would like to add the twist of search ranking niches.

In today’s post, through my own experience, I’ll openly share with you about a few websites I own and operate.

We’ll cover in great detail keywords, domain names, content, social media, search engine optimization (SEO) and analytics.

I’ll take you throughout a quick timeline from domain registration to page one rankings.

I’ll shed light on theories, mistakes, corrections and overall successes and failures.

Over the last 10 plus years, I’ve been on a winding course of Internet entrepreneurship that has lead me to crash and burn a number of times with various ideas and concepts.

From printing and graphic design to IT consulting and support to web design and development to designing and selling t-shirts to women’s boutique to disaster and emergency communications to non-profit and religious websites, I’ve done it all.

However, the one constant in all of the businesses mentioned above was my reliance on effective search engine rankings and search engine optimization (SEO).

Overall, the experience was phenomenal and chock full of life and business lessons that small business owners and professionals alike could learn and benefit.

From search penalties to de-indexation to stupid and costly mistakes to the mountain-top of page one ranking for hundreds of highly competitive keywords and cash registers converting and ringing nothing but profitable success, I’ve knowingly and unknowingly have experienced my fair share of search engine failures and successes.

Today, as a seasoned SEO consultant, I’m privileged to consult and coach a wide variety of customers and the question I receive the most from small business owners is, “Are there any SEO strategies and techniques that I can implement myself?”

Understanding that small business owners are typically short on time and money in some cases, I set out to create a simple and easy-to-use guide to help lead small business owners down the SEO path in achieving sustainable and profitable SEO results.

Looking for good link building strategies, aye?

We have the answer for getting your website the greatest and most valuable search engine ranking ever most search engine marketing (SEM) and search engine optimization (SEO) claim:

Here’s a link, there’s a link, and every where’s a link.

Much like “extra, extra, read all about it” do some SEM/SEO firms push link building strategies as the end all be all.

Link building has its respective place within both SEM and SEO, and must be used in moderation with other white-hat SEM techniques.

Today, I’ll discuss a variety of link building strategies, both good and bad.

My hope is that your website does not find itself classified as using bad link building strategies that sounds too good to be true.

By the time you finish reading this article, you’ll be about to discern and identify sound link building opportunities that  increase search engine ranking, and politely declining the bad link scheme model.

Let’s get started.

Today’s post is about search engine optimization’s new future: Google Authorship.

If you have heard or read about this new search engine ranking vehicle, read up.

A few years ago, Google introduced an unusual approach for authors to boost search engine rankings, known as Google Authorship.

Using this tactic, you convince Google that you are the author of your posts and by doing so you can stop piracy.

You actually register your words through Google Authorship, so that nobody else would be able to steal and publish your work as their own.

You have to set up your Authorship profile using your optimized Google+ account and when your website appears in the search results, it displays your photo next to search result as shown below.

You might already have seen some results displayed by Google that show a photo of the author along with the link.

These search results definitely have more appeal than other plain-looking results owned by authors with no identity whatsoever.

Using Google Authorship is quite easy and straight forward.