The short answer is “yes” and “no”. I know, confusing right?
Search engine penalties can expire after a certain time period.
However, a search engine penalty expiring depends upon many factors.
The following factors can determine whether or not search engine penalties expire:
- Whether corrective action has been taken to remedy penalty
- Whether the website is deleted or domain name expires
- If the website continues to garner additional penalties
- If no corrective action is taken or performed to the website
And this leads us to discussing one of my current customers and their search engine penalty saga.