I’ve long heard that Domain Authority (DA) is more important than ever.

Apparently, as of late, SEO experts Brian Dean and Glen Allsopp have both cosigned this statement (if you will).

If you’re not familiar with either Brian or Glen, then take a moment to read up at Backlinko.com and Detailed.com respectively.

But I digress.

In a recent article posted by Glen, “How 16 Companies are Dominating the World’s Google Search Results”, he reveals how the perceived and varying range in Google search results is controlled by a handful of large corporate conglomerates.

Glen poses a very good question for all to consider, especially should a brand survive from garnering traffic from the ol’ great Google:

“Are the Google rankings I aim to get for myself and my clients actually controlled by just three hands full of companies?”

There are not many people in the land of domain investing, nor in the domain industry in general, that can say they’ve single-handedly transformed an industry.

And while today’s podcast is not ever likely to proclaim such a statement, he’s forever changed and continues to champion change in the domain industry.

There are more than 500 million blogs out of 1.7 billion websites in the world. Now try to imagine how many links are in the world? Exactly, there are likely just as many web links as there are stars in the universe.

With over 200+ factors to rank websites in search engines, primarily Google, a healthy backlink profile carries substantial weight in whether or not a site ranks well or ever finds the light of day on Google’s page one search results.

Many bloggers, myself included, are so focused on producing content in hopes of increasing visibility and search ranking, that we often forget about the simple things in operating a blog.

Simple things like ensuring there are no to only a handful of all sorts of links that are not broken. The longer one blogs or the older the website, the greater the percentage for there to exist broken text and image links.

A few months ago, I received an interesting email alert that contained a link to an article, Domain prices are unregulated and rising at an alarming rate, about how the days of enjoying reasonably priced domain names may be coming to an end.

Always intrigued by anything pertain to domain names in general, this article’s title got me to click hook, line, and sinker.

When a personal or business brand ceases to exist, whatever the case may be, one of the most overlooked items is the very domain name in which the brand developed its digital presence.

Investing in domain names for more than a decade now, I, as well as other domain investors, often find one person’s or business’ domain trash to be quite the domain treasure. Why?

Timing is everything, especially when aiming for profitable domain investing and domain development. Now imagine being a stay-at-home dad that stumbled upon search marketing circa 2002.

The domain industry is long littered with stories of domain investors entering and quick flipping their way to profitable success.

Domain investing, specifically quick flipping, to profitable success in short order shouldn’t be dismissed. However, the more puzzling and challenging feat to achieve and sustain is multi-million dollar domain development.