If you own a website and long for it to rank well across major search engines — specifically the “Great Google”, then you’ve likely heard or come into contact with Keyword Planner. And if not, then you need too!

Whether attempting to pinpoint the right set of keywords to rank for, or evaluating the estimated pay-per-click (PPC) cost of keywords for ads, Keyword Planner has become the goto tool of choice amongst a sea of paid and non-paid keyword tool options — KeywordSpy, SpyFu, BuzzSumo, SEMRush, Ahrefs, Wordsteam.

There’s not too many people would quit or forgo business school or college to immediately start a business.

But today’s guest, Marianna Felsman, did just that decades ago on her way to becoming partner and entrepreneur of BlueAir, a thriving Austin-based Heating, Ventilation, and Air Conditioning (HVAC) services company.

A few years back I pondered the impact of a newly birthed semantic search strategy pertaining to small business with a hyper-local customer base.

Of course, semantic search has transformed into much more since that time, expanding beyond local SEO.

Most website owners and operators often depend upon the great Google to drive both online and offline business in some way, shape, form or fashion.

And since the birth of SEO, the golden question most folks desire to know in great depth is:

How do I increase my website content’s SEO effectiveness to boost search rankings and results?

When entering into the domain industry with great hopes, wishes, and dreams of striking it rich as a domain investor, most domain investors would ever imagine having to mortgage their house in order for their dream to be realized.

Well, that very thought as well as few others was considered by Drew Wash — a long-time domain investor, and entrepreneur of MovingSites.com, a host of website communities designed to bring experts together.

You’re likely reading this article because your web traffic has plateaued, or has yet to organically rank for highly competitive keywords.

Most everyone (okay, not everyone) knows the name of the game for bloggers or website owners is how much organic search traffic a website realizes.

If you’ve ever attempted to launch a website of any sort, then you’ve likely encountered the difficulties and challenges in getting your website to rank across major search engines.

I’m here today to change your unsatisfactory experience into one of satisfaction, and hopefully equip you to realize greater search exposure and traffic conversions for your website.

When new to domaining, there can often be a tendency to emotionally bid and buy expired domain names.

If familiar with expired domain auctions, specifically the GoDaddy aftermarket platform, then it’s likely you’ve been tempted to purchase closeout or buy-it-now domains for cheap.

You peruse the list and spot a desirable expired domain name that looks too good to be true.

You question yourself. How did this domain manage to slip through the cracks and off the radar of daily domain bidders in expired auction without a single bid?

The stars must have aligned for this expired domain and I to be united sings the voices in your head.

You buy the expired domain name thinking of the massive returns you’ll soon realize by developing or flipping.

Truth be told, we all have likely been down the path only to drop and not renew those domain gems we thought to have made us a fortune.

Don’t lose hope though. Today, I’m sharing with you a bit of insight to help you spot trending expiring domains that are undervalued.

It’s been won weak sense Google announced that its exact match keywords will know longer match when displaying adds.

Hmm, something reads a bit funny about that sentence, right?

Let’s try this won more time.

It’s been one week cents Google’s big announcement about exact match keywords no longer matching when displaying ads.

We’re getting closer four sure, right?

This is likely everyone’s clumsy first experience in an attempt to wrangle traffic from Google via pay-per-click (PPC) ads.

Often times, we carelessly spend money on PPC ads due to not understanding the effective use of keyword match types and negative keywords.