Hands down, SEO tools are a must. No matter if you are performing SEO efforts yourself or hiring a SEO consultant or firm, it is imperative that you have the appropriate processes and tools in place to measure your SEO efforts to increase search rankings.

When starting to implement and execute search engine optimization strategies (SEO), it is imperative that you not only fully understand SEO and your tactics, but ensure that you have the right SEO tools.

It’s one thing to know about an SEO tool and a whole different story to intimately know the ins and outs of how to effectively use the tool.

I’m often asked by potential customers what types of SEO tools and software I use on a regular basis to achieve profitable and measurable white-hat results.

From simple tools to advance tools, I use and have used quite a few tools on the SEO market. Some of the tools I use are free or open sourced SEO tools while others are paid annual or monthly memberships.

In today’s post, I’ll shed light on a few paid options for SEO tools that you can take advantage of. The tools we’ll discuss are based on my user experience.

In addition, links to the SEO tools discussed in this post are not affiliate links. Let’s get started reviewing SEO tools.

Get serious about SEO with Advanced Web Ranking

Advanced Web Ranking SEO ToolsIf you’re in search of a robust SEO tool to track your website’s rank and optimization efforts, analyze link building strategies, conduct thorough keyword research, and receive in-depth customized SEO reports, then look no further than Advanced Web Ranking.

This is a great and easy-to-use SEO tool to use for in-house Or external SEO efforts. It provides in-depth insight and very intuitive benchmarking.

Advanced Web Ranking offers a variety of plans, starting as low as $99 and as high $1499 per month.

Get a step ahead of your competition and their SEO efforts using Compete

Compete SEO ToolsA very well-known and popular SEO tool for those looking to get a step ahead of their competition, Compete is just the tool for you.

I encourage customers and potential customers to use this tool to learn from and spy on their competition.

Compete is a very outstanding tool to use to compare and track inbound linking strategies, keyword research for both SEO and SEM efforts, and I proving overall website performance.

Compete is competitively priced from as low as $199 per month to customized pricing tailored to meet your specific SEO needs.

Rush to take advantage of SEMRush

SEMRush SEO ToolsJust how well is your website performing in comparison to your competition? Wonder no more and get finite answers to that very question and more when you subscribe to SEMRush.

In short, not only does SEMRush give you SEO capabilities to compare your website to competitor websites, but you can compare multiple domains. Get pinpoint exactness in terms of your overall keyword ranking for each website as well as for each keyword. I recommend this tool not only for single websites, but also businesses operating more than one website.

SEMRush is competitively price for one-time or ongoing use. Typical pricing is $69.95 per month for a basic plan on upwards to $149.95 for SEO experts. I encourage you to start at the basic to learn the tool then upgrade your account to the expert plan.

Get greater clarity on your SEO efforts using SEOClarity

SEOClarity SEO ToolsStep into the latest cloud-based platform for SEO. Other than Moz, formerly SEOMoz, this fully-functional SEO suite allows you to scale your SEO efforts.

From link building analysis to ideas for content generation, you’ll have full-scale capabilities to complete SEO site audits, advanced SEO research, and streamlining of SEO reports.

The pricing is what can detour most as your are required to submit information about how you will use SEOClarity in regard to your website(s). I definitely encourage you to contact SEOClarity and request a demo before committing to an agreement. Personally, I recommend the latest release of Moz over SEOClarity.

Can I a social SEO Woot for Hootsuite

Hootsuite Social Media & SEO ToolsOkay, so this last SEO tool is now really SEO, but it is one you should be using.

Getting right down to business, Hootsuite has become the Social SEO powerhouse in terms of magnificent and effective link building.

I cant say enough positive thins about how it has increased our social media presence, managing multiple profiles, scalable link building, comprehensive content sharing, in-depth analytics and reporting, and automated our SEO and Social media efforts.

This tool is one of the least expensive SEO applications available out there starting at just $5.99 per month.

So there you have it. There are many effective paid SEO tools on the market to choose from.

Before making a commitment to any one tool or software, I encourage you to truly understand your SEO and SEM needs and overall goals you’re trying to achieve.

As I stated in the beginning, having SEO tools is good, but understanding how to use the chosen SEO tools in an effective manner is the key to profitable SEO results.

Best wishes and happy SEO’ing.

We want to hear from you about your SEO tools experience. Are there other SEO tools you’ve experienced success or failure using to plan, implement, execute, and measure your SEO efforts?


Written by Alvin Brown
He's an experienced and passionate serial entrepreneur, founder and publisher of Kickstart Commerce. Alvin possesses a great love for startups dominating their market using profitable digital strategies for greater commerce.