Is it best to have multiple keywords on an optimized page or create multiple optimized pages with different keywords?

I received this question in an email last week from a customer trying to determine the best SEO strategy for optimizing their website content. I thought it was an interesting question, rather questions, for a number of reasons.

I can see through this questioning and quite clear. The customer is grasping at every straw possible to drive do-it-yourself SEO results in the shortest amount of time possible.

They are viewing SEO as a science based on a magical SEO formula to rank well rather than both art and science.

It’s much like a man showering a woman with gifts, dinner, and no conversation of any sort and expecting the woman to fall in love with him for who he is and not what he gives. You get the point, but I digress.

SEO is both an art and science when it comes to refining and finessing your optimized content marketing efforts.