If you own a website and long for it to rank well across major search engines — specifically the “Great Google”, then you’ve likely heard or come into contact with Keyword Planner. And if not, then you need too!

Whether attempting to pinpoint the right set of keywords to rank for, or evaluating the estimated pay-per-click (PPC) cost of keywords for ads, Keyword Planner has become the goto tool of choice amongst a sea of paid and non-paid keyword tool options — KeywordSpy, SpyFu, BuzzSumo, SEMRush, Ahrefs, Wordsteam.

A few years back I pondered the impact of a newly birthed semantic search strategy pertaining to small business with a hyper-local customer base.

Of course, semantic search has transformed into much more since that time, expanding beyond local SEO.

Most website owners and operators often depend upon the great Google to drive both online and offline business in some way, shape, form or fashion.

And since the birth of SEO, the golden question most folks desire to know in great depth is:

How do I increase my website content’s SEO effectiveness to boost search rankings and results?

You’re likely reading this article because your web traffic has plateaued, or has yet to organically rank for highly competitive keywords.

Most everyone (okay, not everyone) knows the name of the game for bloggers or website owners is how much organic search traffic a website realizes.

If you’ve ever attempted to launch a website of any sort, then you’ve likely encountered the difficulties and challenges in getting your website to rank across major search engines.

I’m here today to change your unsatisfactory experience into one of satisfaction, and hopefully equip you to realize greater search exposure and traffic conversions for your website.

When new to domaining, there can often be a tendency to emotionally bid and buy expired domain names.

If familiar with expired domain auctions, specifically the GoDaddy aftermarket platform, then it’s likely you’ve been tempted to purchase closeout or buy-it-now domains for cheap.

You peruse the list and spot a desirable expired domain name that looks too good to be true.

You question yourself. How did this domain manage to slip through the cracks and off the radar of daily domain bidders in expired auction without a single bid?

The stars must have aligned for this expired domain and I to be united sings the voices in your head.

You buy the expired domain name thinking of the massive returns you’ll soon realize by developing or flipping.

Truth be told, we all have likely been down the path only to drop and not renew those domain gems we thought to have made us a fortune.

Don’t lose hope though. Today, I’m sharing with you a bit of insight to help you spot trending expiring domains that are undervalued.

It’s been won weak sense Google announced that its exact match keywords will know longer match when displaying adds.

Hmm, something reads a bit funny about that sentence, right?

Let’s try this won more time.

It’s been one week cents Google’s big announcement about exact match keywords no longer matching when displaying ads.

We’re getting closer four sure, right?

This is likely everyone’s clumsy first experience in an attempt to wrangle traffic from Google via pay-per-click (PPC) ads.

Often times, we carelessly spend money on PPC ads due to not understanding the effective use of keyword match types and negative keywords.

If you’re like me, then it’s likely you’re checking both Google Analytics and Google Search Console daily for a variety of analytics pertaining to your website.

It’s nothing new that Google no longer provides organic keyword data about what keyword or keyword phrases a search uses to find your website via search rankings.

I get that Google is attempting to honor it’s privacy agreement with searchers, but not having date from organic keyword searches is really keep many of us in the dark.

Over the weekend I had an opportunity to catch up a few articles as it pertains to SEO.

One of the articles really isn’t an article as much as it is a tutorial video. I’m not certain it’s a tutorial video either as much as it is a knowledge share.

Nevertheless, the knowledge share is by Rand Fishkin. If you’re not familiar with Rand, his background and expertise as owner and founder of Moz.com, then you’re missing out on value-add content that’s applicable to growing your business.

Each Friday, Rand randomly chooses a topic to share and expound upon for the search marketing and business world to gain greater insight about. He shares by way of video called Whiteboard Friday.

If you don’t subscribe, then you ought to going forward. You’re missing out on a lot by not subscribing.

In this edition of Whiteboard Friday, Rand talks about one of the most imperative a decision a business makes about it’s digital presence: selecting a domain name.

Whether good, bad, or plain jane ugly results, you’ll live with the consequences of the selected domain name for your business.