If you’re wondering whether minisites are still relevant in today’s forever-changing digital world, the answer is not as straightforward as a simple “yes” or “no”.

While the popularity of minisites may have declined over the years, they can still serve a purpose for those seeking to establish a presence online. In this day and age, there are a plethora of options to choose from when it comes to building a website, so it’s important to weigh the pros and cons of each approach. 

Today, we’ll dive into the world of minisites and explore what they have to offer in this ever-evolving digital age.

I’ve long heard that Domain Authority (DA) is more important than ever.

Apparently, as of late, SEO experts Brian Dean and Glen Allsopp have both cosigned this statement (if you will).

If you’re not familiar with either Brian or Glen, then take a moment to read up at Backlinko.com and Detailed.com respectively.

But I digress.

In a recent article posted by Glen, “How 16 Companies are Dominating the World’s Google Search Results”, he reveals how the perceived and varying range in Google search results is controlled by a handful of large corporate conglomerates.

Glen poses a very good question for all to consider, especially should a brand survive from garnering traffic from the ol’ great Google:

“Are the Google rankings I aim to get for myself and my clients actually controlled by just three hands full of companies?”

If you own a website and long for it to rank well across major search engines — specifically the “Great Google”, then you’ve likely heard or come into contact with Keyword Planner. And if not, then you need too!

Whether attempting to pinpoint the right set of keywords to rank for, or evaluating the estimated pay-per-click (PPC) cost of keywords for ads, Keyword Planner has become the goto tool of choice amongst a sea of paid and non-paid keyword tool options — KeywordSpy, SpyFu, BuzzSumo, SEMRush, Ahrefs, Wordsteam.

A few years back, I pondered the impact of a newly birthed semantic search strategy pertaining to small businesses with a hyper-local customer base.

Of course, semantic search has transformed into much more since that time, expanding beyond local SEO.

Most website owners and operators often depend upon the great Google to drive both online and offline business in some way, shape, form, or fashion.

And since the birth of SEO, the golden question most folks desire to know in great depth is:

How do I increase my website content’s SEO effectiveness to boost search rankings and results?

You’re likely reading this article because your web traffic has plateaued or has yet to rank for highly competitive keywords organically.

Most everyone (okay, not everyone) knows the name of the game for bloggers or website owners is how much organic search traffic a website realizes.

If you’ve ever attempted to launch a website of any sort, then you’ve likely encountered difficulties and challenges in getting your website to rank across major search engines.

I’m here today to change your unsatisfactory experience into one of satisfaction and hopefully equip you to realize greater search exposure and traffic conversions for your website.

When new to domaining, there is often a tendency to bid and buy expired domain names emotionally.

If you are familiar with expired domain auctions, specifically the GoDaddy aftermarket platform, then it’s likely you’ve been tempted to purchase closeout or buy-it-now domains for cheap.

You peruse the list and spot a desirable expired domain name that looks too good to be true.

You question yourself. How did this domain slip through the cracks and off the radar of daily domain bidders in an expired auction without a single bid?

The stars must have aligned for this expired domain and I to be united sings the voices in your head.

You buy the expired domain name thinking of the massive returns you’ll soon realize by developing or flipping.

Truth be told, we all have likely been down the path only to drop and not renew those domain gems we thought to have made us a fortune.

Don’t lose hope, though. Today, I’m sharing some insight to help you spot trending expiring domains that are undervalued.

It’s been won weak sense Google announced that its exact match keywords will know longer match when displaying adds.

Hmm, something reads a bit funny about that sentence, right?

Let’s try this won more time.

It’s been one week cents Google’s big announcement about exact match keywords no longer matching when displaying ads.

We’re getting closer four sure, right?

This is likely everyone’s clumsy first experience in an attempt to wrangle traffic from Google via pay-per-click (PPC) ads.

Often times, we carelessly spend money on PPC ads due to not understanding the effective use of keyword match types and negative keywords.