Should domain investors seriously consider “sweet spot” domain investing as a viable strategy?

This very came came to mind as I watched, listened, and reviewed Paul Nicks’ — Vice President, Aftermarket at GoDaddy — NamesCon keynote: Domain Trends & Insights.

Many domain investors learn to effectively manage their domain portfolios by trial and error.

I can tell you from experience that this method of domain portfolio management can get quite expensive to say the least.

However, I wisened up from my days of reckless domain portfolio management thanks to help from a few seasoned domain investors.

It’s been one week since I boarded a plane from Orlando heading back to good ole’ Austin, Texas.

I thought I’d take a moment to share a few thoughts and interactions from my MERGE! 2018 experience.

As the 2nd Annual MERGE! comes to a conclusion in it’s final day, there were many sessions, keynotes and connections to be had and made from Day One, Day Two and Day Three.

Conferences like MERGE! tend to move at a lightening speed in person while it can be perceived as a long time when seeing the outlay of time on paper.

Nevertheless, the final day of MERGE! kicked off with a pasties breakfast bar and keynote from Stefan Pretty, CEO Subbly.co, entitled “Bootstrappers do it better”.

Although many points were about about bootstrapping, one of the key takeaways from Stefan’s presentation was how bootstrappers should constantly ask the following 4 questions at every twist and turn in their journey:

It’s hard to believe a year has passed since MERGE! burst onto the scene in its inaugural debut.

Many attendees have converged to meet in Orlando, Florida this year at the Hilton Orlando Lake Buena Vista – Disney Springs Area to pick up where we left off last year discussing an array of digital principles — Domains, Hosting, Digital Search, CMS, Cryptocurrency, IP, Blockchain, eCommerce and Security.

If you’re new to the domain investing (even if you’re not), then you likely encounter a how cumbersome of a task it is to identify undervalued domains.

From NameJet to GoDaddy to Dynadot to SnapNames along with many more domain auction aftermarket platforms, identifying and narrowing in on undervalued domains — whether expired, public, private, or closeout — is a full time job in itself.

Thousands of domains expire in auction daily (as a subset of data is shown via DomainState.com chart below), and an unidentified number of those domains go on to be caught, or deleted and made available for hand registration (small percentage, but still happens).

A few days ago while watching and listening to DomainSherpa’s interview of Rand Fishkin about understanding Domains through the filter of SEO and Marketing, I made an interesting discovery about one of my domains.

I was checking traffic sources for KickstartCommerce.com via Google Analytics (GA), and noticed an expired domain I purchased a few months ago was registering a large sum of redirect traffic to KickstartCommerce.com.