"Sweet Spot" Domain Investing

Should domain investors seriously consider “sweet spot” domain investing as a viable strategy?

This very came came to mind as I watched, listened, and reviewed Paul Nicks’ — Vice President, Aftermarket at GoDaddy — NamesCon keynote: Domain Trends & Insights.

If you haven’t had a chance to review, then I highly recommend you make time to review the data Paul shared about the domain name aftermarket.

From 2018 trends to 2019 forecasts and predictions to global TLD statistics, the presentation reveals valuable insight for all domain investors, no matter the level of experience.

One area of interest in his presentation that caught my attention was the “Domain Investing is Not ‘One Size Fits All’”. In this section, Paul explores 3 broad strategies that most domain investors are likely to consider when starting out:

  • High Volume: Reg Fee or Closeouts, ASP $300-$500
  • High Value: $2,000+ Acquisition Cost, ASP $20K+
  • Sweet Spot: $30-$60 Acquisition Cost, ASP $2K-$5K

While the High Volume and Value categories make sense to me, the Sweet Spot category is really something for ALL domain investors to ponder, especially new domain investors or those considering diving into domain investing.

In short, Paul share’s a hypothetical domain strategy — “sweet spot” domain investing — about acquiring 3-6 domains daily at a cost of $50-$75 per domain and selling for $2500 to $3500. 🤔

While I could go on and on, I invite you to tune into my most recent podcast where I ponder and answer the factors domain investors should consider when attempting to establish a “sweet spot” domain investing strategy as their own.

Thanks and that’s all for now!


Written by Alvin Brown
He's an experienced and passionate serial entrepreneur, founder and publisher of Kickstart Commerce. Alvin possesses a great love for startups dominating their market using profitable digital strategies for greater commerce.