About 5-6 years ago, I agreed to work with a gentleman here in Austin to develop a website. For my time in developing the website and since he owned the domain, we agreed to split the advertising revenue.

At the end of our 2-year agreement, the same gentleman had a fallen out with mutual business partners about another website we operated. It was a pretty bad fallen out too, involving legal and lawsuits.

Allegedly, this gentleman had possession of a domain that was personally not his. He forced the company to purchase another domain name because he held the old name ransom.

Well, some time passed and cooler heads prevailed. The old domain was transferred to the company after some tough negotiations.

Not too long after this, I approached the gentleman with an offer about buying the domain that I had developed a website for years prior.

The domain was no longer being used, so I thought I had a decent shot at getting the domain at a reasonable price.

And so the question goes…

Is redirecting expired domains really worth my time and money?

Okay, so you’ve successfully completed your expired domains homework, checking off the following boxes:

• Found niched expiring domains in an auction ending soon.
• Performed monthly search and CPC check of domains.
• Ensured Google did not ban expired domains.
• Researched expired domains using the WayBack Machine.
• Identified active backlink profiles using Ahrefs, SEMRush, Google, Majestic, or ExpiredDomains.net.

Now that your thorough research is complete, bids placed, expired domain auctions won, and successfully transferred to your account, I’m certain you’re wondering what to do next, right?

Can you really boost traffic and search rankings using, more specifically, redirecting expired domains?

What if I told you that you could increase your web traffic by double redirecting expired domains?

Before I answer that question with a YES, hopefully, you thought about how you could use expired domains long before you got starry-eyed and in love with your precious newfound gems of domains.

You have given much thought and consideration and drafted a plan before bidding on expired domains in the auction, right?

Over the weekend, I had an opportunity to catch up on a few articles pertaining to SEO.

One of the articles isn’t an article as much as a tutorial video. I’m not certain it’s a tutorial video either, as much as it is a knowledge share.

Nevertheless, the knowledge share is by Rand Fishkin. If you’re unfamiliar with Rand, his background, and his expertise as owner and founder of Moz.com, then you’re missing out on value-add content applicable to growing your business.

Rand randomly chooses a topic to share and expound upon each Friday for the search marketing and business world to gain greater insight. He shares by way of a video called Whiteboard Friday.

If you don’t subscribe, then you ought to go forward. You’re missing out on a lot by not subscribing.

In this edition of Whiteboard Friday, Rand talks about one of the most imperative a decision a business makes about its digital presence: selecting a domain name.

Whether good, bad, or plain Jane ugly results, you’ll live with the consequences of the selected domain name for your business.

Recently GoDaddy hosted a well-attended Hangout about the ins and outs of buying expired domains on GoDaddy’s auction platform.

I registered but didn’t get to attend due to celebrating a friend’s birthday with breakfast. And it was a GOOD breakfast too.

But fortunately for me and now you, GoDaddy recorded the hangout.

Is it pivotal for your business to own a .com domain? That’s the question of the hour today.

Today’s title plays on a massive $254 million Series C investment with a whopping $2.8 billion valuation recently awarded to Pivotal, a software and services company that provides agile development services on an open source platform.

As reported by TechCrunch, Pivotal has swooned the wallets of Ford, Microsoft, EMC, VMware and GE for a quite a hefty investment.

I want to share a few thoughts with you about an experience I had in auction a few weeks back.

I’ve been consistently engaged with a countless number of expiring domain auctions for nearly 4 years.

Day in and day out, I engage or watch at least a good 200-300 expired domain name auctions of the nearly 100K that expire daily.

There are quite a few GoDaddy expiring domain auctions on a daily.

I’m quite surprised at the number of geo domains that pass through the expiring auction gauntlet without a bid, and then those that pass without being purchased as a buy it now or closeout domain.

I mention geo domains, yet I want to speak directly about the geo keyword domains.

I’ve written a quite a few articles on geo and geo keyword domains as a primary digital presence.

However, today is somewhat different based on my last auction experience.

I won’t go into the financial side of this expired domain auction purchase as it may impact the future sale of this asset.

But I digress…So, where was I at?

Dear KC Readers,

Today is the last day of March. This month marks the 3rd anniversary in the journey of KickstartCommerce.com.

The last 3 years have been amazing, to say the least. There have been ups and downs, big losses but even bigger wins.

My confidence as a writer has been boosted while my writing has grown leaps and bounds. I’m not perfect and there is still room for improvement.

This has been and will continue to be journey. I made some changes over the last 3 months that have drastically put the blog on a different course than when I first started.

I want to share with you and others in hopes that this story inspires each of you to maximize your potential towards achieving excellence and greatness in what you’re called to do in life.