I’ll start by asking a few questions, and then I’ll share a few thoughts with you.

If you knew then what you know now about your business, then would what you know change the outcome of how you operate your business?

If you could reduce, if not eliminate, marketing spend, would you do this for more customer growth and revenue?

Answering without a shadow of doubt, could the lessons learned propel your business towards generating greater customer growth and revenue?

Often times, life’s greatest lessons are seen with great clarity when looking back. We must learn to respect the past as the key to unlocking the doors to our present and, more importantly, our future.

Much can be found in the past. Sometimes we find subtleties of truth, yet other times the glaring truth of mistakes stare a hole through us.

To say the least, the concept of setting aside one’s personal agenda for a greater cause can be challenging, especially in terms of a business that took the blood, sweat, and tears of leaders and visionaries to launch and claw their way to making the impossible possible.

And the truth be told for certain businesses today, countless numbers are missing potential customers at this very moment.

Why? The short answer is due to the uninformed decision making of a well-meaning business owner.

If you were told the one thing separating your business from generating greater customer growth and revenue for your business was your digital presence, then what would you do?

Many businesses spend hundreds of thousands, millions or billions of dollars on marketing and advertising their business through various media.

Think about your business and its marketing spend, and the total customer lifetime value. Is it working as well as you would like? Is your business growing, and more importantly, profitable?

In all seriousness, if there was another option that could convert 10, 25, 100 or 1000 new customers per day searching for your service offerings, what would you do? Would you hold on to the ways of an insolvent past, or embrace the ways of a profitable future?

At this very moment, as you sit reading, there are businesses who have long answered the posed questions. They are silently putting the final nail in the competition’s coffin with no help from social media, radio, newspapers, tv, magazines, billboards, search engine marketing or any other type of paid advertising.

All the while, their competition is increasing spending and doing all the wrong things to convert non-qualified traffic. Your competition is silent winning at your expense. Let that sink in moment.

How is it possible that your competition is making sale after sale while reducing their marketing spend, you ask? The answer is quite simple.

The competition receives and converts more customers per day because of domain names. That’s it, domain names. But not just any ole’ domain names, premium domain names. What’s the difference, you ask?

Let’s say you own and operate a commercial landscaping company in Austin, Texas.

Would you change your digital presence from TimsLandscapes.com to CommercialLandscapes.com or Landscaping.com?

Or how about acquiring CommercialLandscaping.com, CommercialLandscape.com, CommercialLandscaper.com and CommercialLandscapers.com to redirect traffic to TimsLandscapes.com?

Do you see and understand the difference? You may be thinking to yourself that its just a domain name.

It’s just a domain name on the surface, but the hidden value of premium domain names can be found in the type-in traffic they provide.

Said another way, there are millions of potential customers typing in keywords and keyword phrases followed by .com when searching for a product daily.

For example, let’s say you were in search of someone to come mow your lawn. Open your browser and type in Lawn Care or Lawn Care Services followed by .com. Better yet, type in Austin with the keywords just to get you closer to home.

It’s likely that you’ve arrived at the digital presence of a company’s service offering you need without ever looking through a list of search results. And there’s the magic in premium domain names with search engines, PPC and SEO not included!

See, the old way of finding business was to look in the Yellow Pages that are now used as booster seats for small children or dust collecting doorstops.

But now that a growing number of us have mobile devices in our hands, we ask Siri. And when not using mobile, we simply open and browser and enter search terms ranked by search engines.

So, I ask you the following question: why spend thousands for lackluster marketing and advertising when hundreds of thousands or millions of dollars in revenue could be made investing in a premium domain name?

If you don’t believe, then I invite you to do the math.

Written by Alvin Brown
He's an experienced and passionate serial entrepreneur, founder and publisher of Kickstart Commerce. Alvin possesses a great love for startups dominating their market using profitable digital strategies for greater commerce.