I’ll start by asking a few questions, and then I’ll share a few thoughts with you.
If you knew then what you know now about your business, then would what you know change the outcome of how you operate your business?
If you could reduce, if not eliminate, marketing spend, would you do this for more customer growth and revenue?
Answering without a shadow of doubt, could the lessons learned propel your business towards generating greater customer growth and revenue?
Often times, life’s greatest lessons are seen with great clarity when looking back. We must learn to respect the past as the key to unlocking the doors to our present and, more importantly, our future.
Much can be found in the past. Sometimes we find subtleties of truth, yet other times the glaring truth of mistakes stare a hole through us.
To say the least, the concept of setting aside one’s personal agenda for a greater cause can be challenging, especially in terms of a business that took the blood, sweat, and tears of leaders and visionaries to launch and claw their way to making the impossible possible.
And the truth be told for certain businesses today, countless numbers are missing potential customers at this very moment.
Why? The short answer is due to the uninformed decision making of a well-meaning business owner.
If you were told the one thing separating your business from generating greater customer growth and revenue for your business was your digital presence, then what would you do?