How effective are billboard advertisements in comparison to premium domain names?

Well, that’s a loaded question based on who you ask, where they live, and their perspective on life as well as their habits as a consumer.

From global to national to regional to local search engine marketing, Kickstart Commerce has a plethora of experience in helping customers to find the best media combinations or medium whereby their marketing and advertising spend will achieve the greatest return on investment (ROI).

And what a challenge this is due to the nature of each customer we partner with attaining various business nuances to take into consideration.

In today’s post, we’ll attempt to uncover the advantages and disadvantages of both billboards and premium domain names.

Why do premium domain names cost so much?  What is the difference between a premium domain name versus a domain name?

Domain names are quite powerful entities in the world of the internet.  In fact, they can make or break a business when an owner allows the domain name to expire.

If the owners fail to pay the domain name renewal fees, then the domains become the property of the domain registrar.

You may know this or have already experienced this costly lesson.

Nevertheless, expired domain names become available to the general public once again if no one purchases the domains in a public auction.

Expired domain names sometimes become the property of domain investors, known as domainers, or sometimes trademarked expired domain names end up in the hands of unethical cybersquatters.

However, no matter who owns a given domain name, there is a different class of domain names on the market known as premium domain names.

Typically, premium domain names were registered in the early to late 1990s.  Some of these domains are actively developed.  Others are parked, and a small percentage simply doesn’t resolve to a web page.

In most cases, many of these valuable domains are redirected while others are parked in hopes that someone would come along and want to purchase the domain name for their business.

Exact match domains have been known to hold great value in terms of boosting search engine rankings even after the latest EMD update.

However, most exact-match domains have also been registered for many years, making the availability of exact-match domains very scarce and expensive when one is capable of purchasing exact-match domains.

The scarcity and expensiveness of exact-match domains have led businesses to start leasing exact-match domains that they are not able to purchase outright due to the owner not wanting to sell.

There are a variety of domain leasing options and services when considering leasing exact-match domain names.

Most domain leasing services are designed to lease industry-specific, generic, or exact-match domains that help your website rank on the first and second pages across all major search engines.