Exact Match Domains: Their Hidden Potential and Value.
Domain Names Exact Match Leasing Optimization Ranking Search Engine Marketing Type-In Traffic

Exact Match Domains: Their Hidden Potential and Value.

March 8, 2013 by Alvin Brown 5 Comments
Written by: Alvin Brown

Exact match domains have been known to hold great value in terms of boosting search engine rankings even after the latest EMD update.

However, most exact-match domains have also been registered for many years, making the availability of exact-match domains very scarce and expensive when one is capable of purchasing exact-match domains.

The scarcity and expensiveness of exact-match domains have led businesses to start leasing exact-match domains that they are not able to purchase outright due to the owner not wanting to sell.

There are a variety of domain leasing options and services when considering leasing exact-match domain names.

Most domain leasing services are designed to lease industry-specific, generic, or exact-match domains that help your website rank on the first and second pages across all major search engines.

For example, you’re in need of a company to repair your air conditioner and you live in Round Rock, Texas.

You open a web browser and search Google entering “round rock ac repair“.

You are presented search the results on the first page.

You scan and find one or multiple listings for a Round Rock AC Repair company in Round Rock, Texas.

Notice the domain name is RoundRockACRepair.com (see example below).

As you can now see the value of having generic, exact match domains external to your company or personal website.

Using exact match domains give your website an extra rankings boost, being at the top of or having multiple listings in search results for people looking up “round rock ac repair“.

exact-match-domains-example
Click to view a larger image.

How to get your hands on Exact-Match Domains

Most one, two, and three-word generic or exact match domains have long been registered since the early 1990s.

That’s not to say there are not any remaining on the market that can be hand-registered, but such domains are very much like finding a needle in a haystack.

Many of the generic and exact match domains have been making their owners a good little chunk of change due to the number of direct web browser type-ins for easy domains.

The longer the keyword search phrase, like four words or more, the least number of searches that occur, and it becomes quite challenging to rank for only a fraction of the traffic one, two, and three-word generic or exact match domains generate.

Yes, people all over the world looking for an assortment of goods, products, and services, covering a wide variety of industries, will sometimes type in the following domains:

If a person can think of it, rest assured one will try to type it into a web browser and put .com on the end of it. And who knows where they will end up, a parked page or your business website?

And there lies the advantageous benefit of owning or leasing generic or exact match domains: There is one and only one “generic” or “exact match domain”.com.

This means your competitors can’t benefit from a generic or exact-match domain name owned by your business.

Sure, they can add more words, making the domain much harder to remember, but your website will reap the greatest ranking and traffic benefits.

 

Why Your Business Should Lease When Unable To Purchase A Domain

Now wouldn’t you like for your business website to benefit from “FREE” type-in business on a daily basis as opposed to the exuberant fees of pay-per-click advertising (PPC) and other forms of paid advertising returning dismal results, if any?

Sure, your business can try to purchase the domain name, but will certainly find owners not wanting to let go of the good thing and name they’ve found and invested in for quite some time.

In addition, the price tag for generic or exact match domains is sometimes north of hundreds of thousands or millions.

So when you can’t beat the owners of the domain you want, lease the domain or lease-purchase the domain until your business can afford to purchase the domain.

This locks up the domain to your business’ benefit and keeps your competitors from capitalizing on the domain and all the traffic it brings.

 

Lease your way to customer growth and revenue with premium domain names today!

 

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Written by Alvin Brown
He's an experienced and passionate serial entrepreneur, founder and publisher of Kickstart Commerce. Alvin possesses a great love for startups dominating their market using profitable digital strategies for greater commerce.