I’ve long heard that Domain Authority (DA) is more important than ever.
Apparently, as of late, SEO experts Brian Dean and Glen Allsopp have both cosigned this statement (if you will).
If you’re not familiar with either Brian or Glen, then take a moment to read up at Backlinko.com and Detailed.com respectively.
But I digress.
In a recent article posted by Glen, “How 16 Companies are Dominating the World’s Google Search Results”, he reveals how the perceived and varying range in Google search results is controlled by a handful of large corporate conglomerates.
Glen poses a very good question for all to consider, especially should a brand survive from garnering traffic from the ol’ great Google:
“Are the Google rankings I aim to get for myself and my clients actually controlled by just three hands full of companies?”