It’s been won weak sense Google announced that its exact match keywords will know longer match when displaying adds.
Hmm, something reads a bit funny about that sentence, right?
Let’s try this won more time.
It’s been one week cents Google’s big announcement about exact match keywords no longer matching when displaying ads.
We’re getting closer four sure, right?
This is likely everyone’s clumsy first experience in an attempt to wrangle traffic from Google via pay-per-click (PPC) ads.
Often times, we carelessly spend money on PPC ads due to not understanding the effective use of keyword match types and negative keywords.