Every so often, I either receive an email, or phone call, or have a conversation with a potential customer or customer about the pitfalls of moving web pages from sub-directories to the top directory of the website.

Unbeknownst to some, your web architecture is a vital part of your search engine optimization (SEO) effort and content, in addition to creating unique, value-add content that focuses on customers first and search engines second.

When designing or redesigning your website, it is imperative to understand how web architecture, including URL structure, can positively and negatively impact your website’s potential to rank in search engines highly.

Today’s post will try to shed light on SEO advantages and disadvantages of not planning your web architecture to be SEO-friendly or changing your web architecture without considering the SEO impact.