We’re back in the saddle for another fun-filled post about SEO and doing it yourself.
Do-it-yourself SEO or DIY SEO, as it is also known as, can be quite an experience for the small business owner looking to take matters of SEO into their own hands.
Whether you have had a good or bad experience with SEO, in general, there is always a thought that crosses one’s mind that they too could optimize their website to rank well in search engines just as good as, if not better than, SEO professionals.
Some small business owners take to SEO coaching and consulting like a fish to water and succeed in learning, executing and sustaining sound SEO strategies and tactics to keep their websites highly visible and ranked in major search engines.
But with the good also comes the bad who were too smart for their own good, and stepped on the dark side of SEO due to being impatience, naïve or outright shrewd.
And for their unjust actions, they make their way back to me or another SEO professional, endlessly pleading with us to rescue their website from black-hat SEO snares, or penalization or de-indexation of their website in search engines.
I proclaim that anyone can learn do-it-yourself SEO and find success or failure doing so.
But where most small business owners go wrong is not truly considering all facets of do-it-yourself SEO in its entirety.
Most of the time, the do-it-yourself SEO approach is entered into blindly based on small business owners not having adequate resources as it relates to time, money and labor or effort.
And just like you need the S and E and O to spell SEO, you also need to have time, money and effort to invest in an ongoing SEO.
So before you launch into do-it-yourself SEO, let’s take a moment to discuss some common do-it-yourself SEO pitfalls, so you can thoroughly understand the pros and cons of do-it-yourself SEO before causing great harm to your business and having to call the SEO professionals in to clean up the mess.