“Half the money I spend on advertising is wasted; the trouble is I don’t know which half.”
John Wanamaker

It can be downright frustrating at times to determine how effective traditional advertising is period.

However, determining advertising effectiveness and how potential customers arrive at your website does get somewhat easier in terms of SEO services and search marketing.

I can’t tell you how many times I’ve said or thought the above words John Wanamaker spoke long ago about advertising.

More importantly, I receive daily calls and emails from potential customers wanting to know why search engine optimization or SEO services cost so much.

It can be a challenge to figure out and get a firm understanding and handle of the various attributes that contribute to the rising costs of internet or inbound marketing, more specifically known as search engine optimization or SEO services.

In today’s post, I hope to shed light on the various pricing methods for SEO services as well as briefly discussing the attributes to account for to determine SEO services costs.

Well, it’s the second day of the second half of the year.  And my question to most customers and potential customers is, “What did you do with the first half of the year?”

Personally speaking, the first six months of the year was phenomenal for me both on a personal and professional level.

My hope is that you set and achieved goals on both a personal and professional level.

As it relates to business, I hope your business has been able to make leaps and bounds in achieving greater customer growth and revenue.

That said, today wraps up our series: SEO Audit Increases SEO Effectiveness.  I hope that both Part I and Part II have helped you identify opportunities for SEO growth as well as confirm SEO successes.

Too, I hope you’ve had a chance to perform a SEO Audit or have an SEO Audit performed on your website.

If not, what are you waiting for?  Time is passing by and so are endless opportunities to increase search rankings, traffic, customers and sales.

In today’s post, we’ll discuss how performing a SEO audit will help shed light on the dark areas of your website and benchmark your SEO efforts in comparison to the competition.

Let’s move full speed ahead.

Welcome back to the SEO Audit series where I’ve been sharing very critical search engine optimization tips and insight to increase website rankings and traffic.

As a recap, Part One of SEO Audit Increases SEO Effectiveness, we discussed how the SEO audit should be performed when designing or redesigning a website.

We covered that a SEO audit can help to avoid, prevent and eliminate careless search engine optimization errors leading to search engine penalties that would otherwise go undetected for quite some time by the untrained eye.

So, I’m dying to ask, but have you had a SEO audit performed on your website?

If not, then I’m sure after today’s post you will want to have a SEO audit performed ASAP.

In today’s post, I’ll discuss how performing a SEO audit will help identify and verify indexing frequency, and off-page and on-page optimization strategies.

Let’s dive in, and pick up from where we last left off.

Open any web browser and use the Internet, I’m willing to bet you will come into contact with pay-per-click advertising (PPC) at some point during you web usage.

You see pay-per-click ads on top, bottom, and to the right of all pages in search engines like Google, Bing, and Yahoo as well as social media websites, Facebook to be more exact.

Pay-per-click advertising, also known as ppc advertising or search marketing — a more search engine optimization common or generalized name — is an effective method and internet advertisement system to drive profitable and targeted traffic to one’s website.

In today’s post, I hope to shed a little light on the pay-per-click advertising, and how to effectively use pay-per-click advertising in such a way that you can make it a profitable search marketing method to drive and convert targeted traffic.

Let’s jump in and get started with the good, the bad and ugly in pay-per-click advertising.

How do I get my website to start ranking better for certain keywords in search engines? 

I see all this talk about head and long tail keywords and don’t quite understand it.

What I do know and see is that my competitors are ranking on the first page for multiple keywords, and I want to achieve the same.

The question and statements are quite common amongst website owners desperately wanting their websites to be highly visible and ranking in search engines for highly competitive keywords.

I’m sure you long for the same success as relates to your website, if not more.

Surely, if you have been around search engine optimization (SEO) or other search marketing methods, such as pay-per-click advertising (PPC), then you understand the importance of keywords and their impact on your search engine rankings and placement at surface level.

Indeed, keywords are important in regards to search engine rankings.  However, you don’t want to spin your wheels on highly competitive and expensive keywords to never convert.

Today’s post will help you further understand the importance of a certain kind of keyword, and how this keyword type can help you increase you conversion while possibly saving you money at the same time.

Search engine optimization can be very much like a black hole when explaining it and its nuances.

From search engine optimization basics to the advanced, some SEO strategies are simple to implement while others are more complex in nature.

Hopefully, by the end of this post, you’ll understand how to go about implementing simple search engine optimization basics to increase organic search traffic for your website.

Let’s dive in and start discussing search engine optimization basics you can apply to your website today.