Open any web browser and use the Internet, I’m willing to bet you will come into contact with pay-per-click advertising (PPC) at some point during you web usage.

You see pay-per-click ads on top, bottom, and to the right of all pages in search engines like Google, Bing, and Yahoo as well as social media websites, Facebook to be more exact.

Pay-per-click advertising, also known as ppc advertising or search marketing — a more search engine optimization common or generalized name — is an effective method and internet advertisement system to drive profitable and targeted traffic to one’s website.

In today’s post, I hope to shed a little light on the pay-per-click advertising, and how to effectively use pay-per-click advertising in such a way that you can make it a profitable search marketing method to drive and convert targeted traffic.

Let’s jump in and get started with the good, the bad and ugly in pay-per-click advertising.