The Journey From Offline to an Established HVAC Business and Digital Presence

There’s not too many people would quit or forgo business school or college to immediately start a business.

But today’s guest, Marianna Felsman, did just that decades ago on her way to becoming partner and entrepreneur of BlueAir, a thriving Austin-based Heating, Ventilation, and Air Conditioning (HVAC) services company.

In a recent podcast episode, Marianna and I recount her journey in starting BlueAir not too long after the birth of the Internet.

She discusses BlueAir’s winding path in establishing a digital presence using domains that didn’t pass the radio test, geo service domains, redirect domains and finally settling for a brandable domain.

In addition, Marianna shares lessons learned about what digital marketing considerations to account for when naming, launching, and establishing a new or re-branded business.

So, press play, sit back, and listen, and glean lessons learned from business, marketing, and domain name insight based on Marianna and BlueAir’s journey from no web presence to a full digital HVAC presence.

Thanks and that’s all for now!