A few months ago, I received an interesting email alert that contained a link to an article, Domain prices are unregulated and rising at an alarming rate, about how the days of enjoying reasonably priced domain names may be coming to an end.

Always intrigued by anything pertain to domain names in general, this article’s title got me to click hook, line, and sinker.

When a person or business brand ceases to exist, whatever the case may be, one of the most overlooked items is the very domain name in which the brand developed its digital presence.

Investing in domain names for over a decade now, other domain investors and I often find one person’s or business’ domain trash quite the domain treasure. Why?

Timing is everything, especially when aiming for profitable domain investing and domain development. Now imagine being a stay-at-home dad that stumbled upon search marketing circa 2002.

The domain industry is long littered with stories of domain investors entering and quickly flipping their way to profitable success.

Domain investing, specifically quick flipping, to profitable success in short order shouldn’t be dismissed. However, the more puzzling and challenging feat to achieve and sustain is multi-million dollar domain development.

This is the question George Verdugo, a successful long-time domain investor and serial developer, tweeted last week in hopes of uncovering a few undervalued domain assets.

If you’ve been around the domain industry two seconds or longer, then you’ve likely heard the name Rick Schwartz, also known as the DomainKing™.

He’s certainly not a new face to industry. A living legend, by many standards, not short on vision, stories, and facts/opinions about domain, business, and life in general, having held more than 30 jobs in a 5 year span.

Technology to build and develop websites has journeyed quite a way in the last 30 or more years, yet it still has a way to go. Where will websites venture next? No one knows.

But no matter the technology behind the website, the one constant most website operators desire is the ability to keep their website content fresh and relevant while maintaining the flexibility and fluidity to keep content dynamic in nature.

One of the most neglected elements of most websites is the lonely sidebar. Most websites will update their sidebars sparingly with a new product, lead magnet, or newsletter sign-up just beneath the search bar, recent posts, or trending posts.

And while many focus on cranking out new content in hopes of “striking it rich” to secure the top spot on page one of Google, there are a number of websites cleverly using their sides bars to display or hide content based on tag, category, post or page type, archive and the list go on.

While many know that WordPress offers a widget area to create and modify a static sidebar, many don’t know that WordPress offers the ability to create and use dynamic content sidebars.