How to Leverage gTLDs to Create One Brand Comprised of Many Digital Assets with Jon Henshaw
A few months ago, I received an interesting email alert that contained a link to an article, Domain prices are unregulated and rising at an alarming rate, about how the days of enjoying reasonably priced domain names may be coming to an end.
Always intrigued by anything pertain to domain names in general, this article’s title got me to click hook, line, and sinker.
The article is an interesting short read, addressing what domain registrants can do to fight the rising cost of gTLDS (a.k.a. new generic top-level domains).
Its author, Jon Henshaw — a longtime website developer, internet strategist and founder and publisher of Coywolf, knows a thing or two about domains names, having foundered and sold RavenTools.com — all-in-one SEO and marketing management reporting platform.
While not as promising as the returns of .com domain investing, new generic top-level domains have been great for businesses, especially those desiring to develop digital brands, previously constrained by a limited number of gTLDS.
In fact, Jon is an early adopter of new gTLD development, and shares in a recent podcast with me how to leverage multiple gTLDs to create one brand comprised of many digital assets.
So tune in as Jon and I discuss how to fight the rising cost of gTLDs, when a brand should and should not consider gTLDs, and finally, how overall search marketing greatly impacts the future of domain names, and domain investing and development. Enjoy!