One of the biggest challenges for most website owners is developing and sustaining a content marketing strategy that is consistent and relevant.
Often times delivering website content becomes the goal rather than delivering relevant content that is engaging.
Most website content is often outdated no sooner than it goes live. However, more and more websites have committed to creating and sustaining the efforts to keep content evergreen.
One of the ways evergreen content is achieved is by displaying updated or last modified timestamps for each piece of content — see CNN image below.