One of the biggest challenges for most website owners is developing and sustaining a content marketing strategy that is consistent and relevant.

Often times delivering website content becomes the goal rather than delivering relevant content that is engaging.

Most website content is often outdated no sooner than it goes live. However, more and more websites have committed to creating and sustaining the efforts to keep content evergreen.

One of the ways evergreen content is achieved is by displaying updated or last modified timestamps for each piece of content — see CNN image below.

A very common theme in the domain industry is venturing into the abyss of domain development. Domain investors often times are lead to consider domain development for a number of reasons.

Domain investors often conclude how lucrative the opportunity of domain development can be to increase the domain’s overall value as well as the opportunity for residual income by way of a full-fledge online business.

From personal experience, domain development is very much as deceiving as attempting to understand truly how big an iceberg is at surface level.

You’ve likely encountered this issue I’m sharing with you today in regards to whether or not hiding website and blog post dates impacts search rankings.

There is a camp of folks strongly believing that hiding the date from search engines is believed to increase search rankings and click-through-rate of search results — giving the perception content is truly evergreen.

For example, Neil Patel’s website and blog hides the date from search engines and readers as shown below via his website and Google search results.

Last week I was reminded that one of my many websites was not secure when visiting it from phone.

Fortunately, this website is used for personal development purposes and not a customer-facing website.

Nevertheless, it was alarming to see the url or address bar of the web browser display in bright red lettering: Website Not Secure.

Last month I introduced readers to a WordPress plugin, Popular Posts, that is one of the best kept secrets to boosting search rankings while lowering a website’s bounce rate.

In addition, I revealed the Popular Posts plugin was developed and designed to help website owners and operators gain clarity in regards to the most popular website content.

But it’s not the use of this plugin alone or the one to be introduced shortly that will boost search rankings and lower website bounce rate.

A few weeks ago, I shared a story about a friend launching a new website and desiring a way to share a list of his WordPress posts on specific pages throughout his website.

I shared two distinct methods to accomplish this desired feat using WordPress’ Display Posts Shortcode plugin.

Although a good plugin to use for displaying the latest WordPress posts on a given WordPress page, a few of you contacted me about displaying the WordPress posts by a given category.

Of course, displaying the WordPress posts by a given category using WordPress’ Display Posts Shortcode plugin is not a problem at all.

In fact, simply set category or category_id parameters within the display posts shortcode, and you’re all set.

However, it is a problem when using WordPress’ Display Posts Shortcode plugin causes a conflict with other plugins on your website.

So, what do you do when encountering a Plugin conflict attempting to list posts by a given category?

Recently I had purchased expired domains from the GoDaddy platform. About a week after purchase, those same domains were successfully transferred into my GoDaddy account.

And just as I expected with newly added domains to my GoDaddy account, I received an email to take action in regards to Whois Verification as mandated annually by ICANN.

If you do verify Whois Contact Information to be accurate, most registrars will disable services related to the domain (i.e. Parking, Hosting, Email, SSL, etc.).

Nevertheless, verifying Whois Contact Information via GoDaddy is quite the breeze.