It’s the silver bullet to SEO: Automation.
Every small business owner would love for SEO to plan, implement, execute, measure and sustain itself automatically.
However, the truth and reality is that it doesn’t. The End.
Okay, there is more to it that just stating the obvious and calling it a day.
This doesn’t mean that certain aspects of SEO cannot be automated.
In fact, there are many aspects of SEO that can be automated.
But the wisdom in automating SEO is knowing what to automate and how to go about automation.
Blinded by future rankings and the expected tsunami of traffic to be receive moments after signing their SEO agreement, business owners fall prey to paying large sums of money for services that either can’t be rendered or are rendered and leave their website severely penalized or de-indexed by search engines.
Too many times, business owners and businesses fall victim to the ole’ foolproof SEO automatic packages that tout overnight page one rankings.
Instead of taking the time to invest in SEO for the long haul, most business owners opt for the silver bullet approach.
Now, I can’t stop you or any other business owner in search of SEO strategies and services from falling prey to automating SEO.
While you can automate some of your SEO actions, there are some SEO actions that you should never automate.