Since its conception, the world wide web, simply referred to today as the Internet, has taken the world by storm. From creating new opportunities of global commerce to staying in 24/7 contact with friends and family, the Internet has forever changed how we live our lives.
Just as the Internet has and continues to do as time passes, social media has made our world shrink. Websites like GeoCities, MySpace, Twitter, Facebook, Google+ LinkedIn, Vine and Instagram have opened doors for online networking and business that weren’t there before. Citizens from countries miles apart are instantly able to share various bits of information with one another via this miracle we call the internet.
One of the biggest changes in the last 10-15 years is the introduction of social media. Many business owners thought social media was just a fad that caught and would dissipate as fast as lighting a match. And years after those naysayers, social media is still standing strong, morphing and making the necessary changes to stay ahead of the latest technological craze.
Today, I’ll discuss part one of a three part series outlining 15 social media tips. These 15 social media tips are aimed to help you use those opened doors to your full advantage in driving traffic toward your personal or business website.
1. Know your audience like you’ve never known them before
Every business or brand has a target market, a certain fraction of the world’s population that has needs your services and products can satisfy.
One of the things social media networks have allowed and promoted well is the fact that you can now know way more about your target customer than ever before at a fraction of the cost. You can now segment your marketing communications and ads based on a variety of demographic attributes while aligning your website’s content to what you know your audience will want to see when they visit.
Social media is not only a great way to grow your business, but it’s a great way to test out ads, new products and services, or just to cost-effectively test out ideas, period.
2. Establish a plan of consistency
One of the biggest and common pitfalls for businesses using social media is that they fail to establish a social media marketing strategy and plan.
Many businesses randomly post to social media networks with no set schedule, and no rhyme or reason for why they are posting content. To ensure that your content is not buried amidst the millions of social media posts a day, you must establish a daily or weekly plan for consistent posting of action-oriented, value-add content.
Also, make sure that you regularly update your blog, website or networking profile.
3. Choose the maximum time for greatest audience reach
Another challenge for businesses using social media to boost to their revenue and customer base is knowing when to post content. It’s one thing to post content, yet a whole different story to post content at the right time that reaches and appeals to the largest target audience possible.
Avoid posting content on social media networks during lulls. Remember that it is infinitely better to publish new content when there is a great volume of activity online – in the mornings when people use their smartphones on their daily commute, during lunch breaks, and especially during the evenings and weekends when people have plenty of time to surf the internet to their hearts’ content.
Typically, the best times are between 4am-6am, 10am-12pm and 3pm-5pm, and Mondays, Tuesdays and Thursdays. Now these are just posting timelines based on a broad dataset. You’ll have to gather reporting data from your own website, or find social media data for your industry to get more exact data on when the best day and time is to post content.
4. Drive customers to your website
Getting your website organically ranked on page one of search engines was once highly focused on buying links and ranking within hours. Search engines have since broken up the link building strategies of using paid and exchange links.
This is not to say that links do not count or should not be considered. You should link build, but link building should be a by product of posting and sharing value-add content that customers find engaging.
One of the best ways to link build and drive customers to your website is using social media. Whenever you tweet or post about a new article on your main website, try and put a link which will lead to the article on your website. Personally, I tend to discover new websites through links I find on social networking sites.
5. Don’t just post texts, use videos and images
Recent web statistics show that social posts with engaging videos and images receive more interaction than those without. People on social media tend to scan their news feed fast, without really reading most of the content. Videos and images can help catch their eye and draw their attention. Videos and images are also more engaging and can give your readers a more definite idea of what to expect from your website.