Well, everyone is running around like chickens with their heads cut off checking their web analytics and webmaster tools to see if their website has been hit by Google Panda 4.0 update or in strong recovery mode.
In a tweet from Matt Cutts over the weekend, it is official that Google started rolling out the Panda 4.0 update.
If you own and operate a website and been keeping tabs on SEO in general, then you know that search marketing has changed quite drastically with the latest Panda and Penguin updates over the last few years.
Google is rolling out our Panda 4.0 update starting today.
— Matt Cutts (@mattcutts) May 20, 2014
More importantly, Google stop publicly announcement both Panda and Penguin updates. So Matt Cutts’ tweet sent website owners into panic mood and wondering just what inorganic SEO practices the Panda 4.0 update will crack down on.
The one thing we know for sure is that Google announcing the Panda 4.0 update is a major change and not a little change that can be ignored or swept under the SEO rug.
Personally, I’ve not seen too many changes amongst my websites. I don’t for certain, but I’m basing this best guess on the fact that ALL of my websites contain unique, high-quality content.
I imagine this Panda 4.0 update will boost the rankings of websites that were previously penalized for low-quality content and have taken corrective SEO action to replace their low-quality content with high-quality content.
In addition, there will be websites severely penalized by Panda 4.0 update that escaped previous Panda updates as well as some false negatives here and there.
If you haven’t taken a look at your web analytics or search rankings for any sort of shifts, both good and bad, then you better go and do that now.
Oh and one more thing… Google also released a Payday Loan 2.0 algorithm update. Yes, big changes are on the horizon, coming sooner rather than later. Good luck and hope you evade and keep out of the crosshairs of all the SEO updates while boosting your website’s search rankings.