Ready, Aim… and FIRE!
That is the sound all website owners will hear going forward in regards to monthly search algorithm updates by search engines, more specifically Google.
Google has a furry little creature they have unleashed to the search world to combat deceptive SEO practices.
Most, if not all, website owners have come to cringe and grimace when hearing the name alone: Panda. No, not the furry and cut black and white animal, but the search algorithm.
As a website owner, whether your website has or has not been hit by Panda, you’ll definitely want to read this post in its entirety.
Google’s magical Panda update
Google, holding a firm grasp on the search marketing market, is out to place all websites in the crosshairs of its continuous Panda update. If you are unfamiliar with Panda or just a new comer in regards to SEO and trying to increase website rankings and traffic, then pay very close attention to the Google Panda. When it strikes, it strikes with a vengeance like no other.
From a post today on SearchEngineLand.com, Google has apparently rolled out a “softer” Panda update that is to finely target websites in violation of Google SEO policy.
In addition, this softer update is supposedly expected to help legitimate websites that lost traffic and rankings inadvertently to the last Panda update regain traffic and rankings moving forward.
For those legitimate websites hit or targeted by the last Panda update, my hope is that your website has recovered. A small victory for some, yet there is still much clean up and damage control needed for others. Either way, you’ll still want keep implementing sound and proven SEO techniques and tactics.
Monthly Panda Update: The Panda is coming, the Panda is coming…
Let this be a sound-the-alarm final warning for those who keep practicing deceptive SEO. Don’t think you can party too long if you’ve manage to escape the Panda Kung Fu, because you haven’t. Don’t think it can happen to you? Then, read about Candy.com.
The word on the street is that Google is planning a monthly Panda release. So go wild if you want too trying to exploit Panda with the latest and greatest SEO hat trick.
As I have seen with many customers who thought their website’s were invincible to the great Panda update, be ready to be held accountable and accept the responsibility should your website be found using deceptive SEO practices to ranking higher in search results. Happy SEO’ing…
We want to know and hear from you. Has your website been impacted, negatively or positively, by Panda updates?