With search engines closing in on 20 years, it’s safe to say that we are still in the early years of search although there have been many advancements along the way.
We’re just now turning yet another corner in search as social and mobile search both progress beyond their infancy.
Small businesses stand the greatest chance to capitalize on learning SEO because of the markets they serve. Small businesses tend serve geographic-specific audiences.
Nevertheless, search plays a key part to every business’ marketing and advertising, not only small businesses.
Whether a small, moderate, or critical percent, ranking your website, once considered optional, has become a mandatory task that businesses can no longer afford to ignore.
If you’re a small business owner with a website, then chances are likely that a good bit of your business, outside of word of mouth and referrals, comes from search engines.
Whether Google, Bing, Yahoo!, Yelp, AngiesList, or another source, small business owners that are looking to boost their local business presence are in great need of learning about small business SEO and local SEO.
Not taking time to learn and understand SEO may force the doors on your business to close.
For instance, let’s say you own and operate a small home and commercial roofing business located in Austin, Texas.
Because your competition has a website, you feel the need to make a small investment to have a website developed on a domain using your business name instead of a keyword-rich domain. Nothing out of the ordinary and as other websites, your website has simple design to your liking and contains company information, services, pictures and a contact form.
Your competition has their website ranked for multiple industry-related and highly-searched keywords across major search engines. How exactly did they find the time to perform SEO when you are tirelessly working to keep your business afloat and turning over nearly every rock to find new customers?
The appropriate answer, as for most small business owners, is that you didn’t take time to learn how to effectively execute SEO for your small business. Your website sat for years, having content a few pictures added here and there. And your website may still sit deep and lonely in search rankings and pages of search engines at this very moment.
Or maybe you tried to SEO your website yourself or paid someone else to execute SEO only to find out that your website was over-SEO’ed or over optimized, and now has been severely penalized or de-indexed by search engines.
Now, what if I told you that neither situation had to happen, would you believe me? Whether you would or not makes not difference. Ready for the truth? The truth is a small business owner can and should make every effort afforded to them to learn SEO to keep their small business from shutting its doors. Now, back to your lonely ranked website.
There are two options available to small business owners to retrieve their website from the abyss of search engine pages and rankings to a more prominent page one ranking. One option is learning about small business SEO services and local SEO in general. Option two is paying a qualified SEO professional or agency to execute local SEO or specialized SEO services for your small business.
Both options will cost time and money. Personally, I encourage small business owners to learn the basics of SEO as it pertains to small business. There is much to learn about SEO at the most basic level.
Great, easy-to-use resources to learn small business SEO and local SEO
A great place to start with learning about how your small business can execute sound SEO principle and practices is diligently reading and studying Google’s Beginner SEO Guide. And guess how much it costs? Google’s Beginner SEO Guide is FREE. That’s right, FREE!
All you have to do is make and take the time to read the SEO blueprint for how to effectively optimize your website to page one rankings.
Now, this guide does not guarantee page one rankings for anyone’s websites, but it gives you great insight and examples to work from when optimizing your website yourself or having someone else execute SEO services. At bare minimum, it gives you a leg up in knowledge on what is white-hat SEO and black-hat SEO.
This practical SEO guide is highly informative for small business owners just dipping their toe into the water. Even if you’re not a novice when it comes to SEO, it never hurts to have a review and refresher of Google’s expectation when it comes to search marketing, and optimizing and ranking your website in Google.
If you’re the small business owner that has the basics of SEO down pat or you’re just looking for more in-depth SEO knowledge, tips and trips, then I recommend you check Neil Patel’s The Advanced Guide To SEO or my very own ebook, A Practical Guide To SEO (I know, shameless plug!). The Advance Guide To SEO is FREE whereas my book is paid.
The Advanced Guide to SEO not only sets the stage to learn SEO at the most basic level, but Neil takes it a step further by giving you real-life experiences of his own on what worked and what didn’t work.
As for my book, I not only give you real-life examples, but I also give you step-by-step instruction and guidance for how to soundly optimize your website for local seo and just small business SEO in general. I include simple, documented code snippets and examples as well as worksheets and my very own SEO checklist I use for my personal website.
Both SEO guides give you greater insight into the inner workings of advance SEO principles and tactics for soundly ranking across major search engines while adhering to search engine policies and terms and conditions.
Start your SEO journey today to dominate small business and local search rankings
No matter what, no small business owner should be in the dark when it comes to SEO and optimizing their website. Don’t let anymore time pass than what has already passed waiting or not knowing where to begin with small business SEO and local SEO.
I highly recommend and encourage you to take a moment to explore the options mentioned in this post.
Tweet, Like and share this post with other small business owners looking for a place to begin their SEO journey.