If you read our first installment of our 3-part series, 15 Social Media Tips To Drive Website Traffic And Conversions, and found value in the provided tips, then you’re sure to find even more value in today’s social media tips we’ll shed light on.
Today, we’ll continue to cover the next 5 tips of 15 Social Media Tips To Drive Website Traffic And Conversions.
6. Invite readers and customers to socialize your website
One of the biggest opportunities that most people miss is having social media buttons present on their website to enable readers and customers to easily share their content.
There are a variety of softwares, widgets and plugins available to allow your readers and customers to engage and socialize your website to the masses.
In addition to having social media buttons present on your website, take time to create a call-to-action inviting and recommending your readers and customers to share your content before they leave your website.
7. Don’t use just one social media network when there are many to choose from
Putting all of your eggs into one basket and betting it all on one social network being the goldmine or jackpot for generating greater customers and revenue is a recipe for disaster. You’ll only have hastily wasted time and money, damaging your brand both in the short and long term.
Feel free to experiment with more than just one social media network, but only do so with a consistent content marketing plan that is specifically designed for each social media network. It’s best to try posting variations of content, also known as A/B Split Testing, on each social media network to figure out the type of target audience you’re communicating. This will help you not only refine your marketing communications, but find the most optimal messaging to drive website traffic, customer conversions and greater revenue.
8. Brand each social media profile to be consistent
In short, brand your social media profiles to be the same as your website. There’s nothing worse than seeing companies not consistently brand their social media profiles. In some cases, some customer social media profiles have been badly branded that it was best that they didn’t have a profile at all.
When you market on social media, there’s a good chance that your audience will discover your social network profile first before your official website. Therefore, it is very important that you brand and design your profile so that it represents you and your business well, making and leavings a good, positive impression on your followers.
Be sure to be concise in your bio or description, adding a link to your website, and be sure to maximize the options you have a project a clear and positive image about your brand.
9. Engage with your audience, don’t just sell
Not matter the social media network, it is important to be engaging and responsive to your readers. Don’t just sell or push the next greatest product, service or event as the only type of content you share on social media platforms. Ask questions and make bold statements that stir the pot, making people want to express their opinions and beliefs about topics that relate to your business or industry.
Engaging your readers with value-add content is just one part. The other part is being responsive in continuously monitoring and responding on your social media profiles. Having social media profiles is not a set and forget it task by any means. Sometimes, readers and customers will engage and interact on your social media profiles long before they will visit your website.
10. When you share, others will share
One of the most challenging things to get business owners to understand is sharing content written by others. Now sharing content written by others doesn’t mean to share your competition’s content; however, if you and your competition have a good working relationship, it could. You could promote co-branded events and even guest posts and blogs.
From time to time it is a good idea to share content which – though not directly related to your brand – can be considered relevant to your website. For example, you could share an industry related article or event not hosted by your company or competition.
You could include a tasteful joke or saying of the day. Not only will doing this add variety to your social media profiles, it will also give your audience a look into your personality outside of a business setting.
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Using our social media buttons at the top of the page, please take time to share this series with friends and others that you deem could find great value in 15 Social Media Tips To Drive Website Traffic And Conversions. Next week, we’ll cover our final 5 tips, saving the best for last. Stay tuned!