The is the last installation of our 3-part series for the 15 Social Media Tips To Drive Website Traffic And Conversions. We covered the first 10 social media tips in Part I and Part II, and now will we cover our final 5 social media tips. It’s our hope that you’ve gained valuable insight into how to effectively use social media to increase website traffic and conversions. Let’s get started discussing our last 5 social media tips.
11. Become familiar with bloggers in your industry
It’s always a good idea for your to become familiar with bloggers and reporters that cover your industry. A great way to start beneficial and friendly relationships is sharing their content across your social media profiles and website. Sharing content from other websites implies that there are other websites whose brand is similar to yours.
Once you get to know them, you could ask them if they would be interested in sharing some of your content on their own websites in the form of a guest post or guest blog. Suggest that you promote one another on each other’s websites – perhaps you could even create a joint project.
12. Don’t forget to include social media as a part of your SEO effort
Many times businesses forget to include social media as a part of their overall search engine optimization (SEO) strategy. Just as your website needs to be continuously optimized, so does your social media profiles.
As a matter of fact, optimizing your social media profiles with unique, value-add content increase the opportunity that your profiles will rank on the first page of search engines alongside your website.
13. Don’t forget to monitor and measure the effectiveness of your social media strategy
Using social media is one thing, but measuring your social media efforts is entirely different story that most businesses don’t do or neglect to perform on a consistent basis.
But don’t fret, there are many tools to help you monitor and measure the effectiveness of your social media strategy. They can help you track likes, shares, retweets, mentions – some can even show you how many views you get on average. Sites like Social Mention, TweetDeck, HootSuite, and Google Analytics can help you understand how social media is driving traffic towards your website and will allow you to figure out where you need to improve.
14. And you thought the pound symbol was only for the telephone, think again
Most of us know that the “#” symbol is found and used on phones. But in the world of the Internet, the “#” symbol if known as a hashtag. The “#” symbol consequently turns the word into a link (e.g. #socialmedia).
Hashtags first became popular on Twitter and Instagram. When you click on a hashtag, all tweets and posts using that hashtag will appear in your newsfeed. People, meaning readers and potential and existing customers, who are interested in a certain topic will click on hashtags about that topic to find posts about it. Using hashtags will allow people to discover your website easily because a hashtag will allow your post to become more accessible.
15. Promote value-add freebies and contest to boost social media traffic
When my wife and I started our women’s boutique clothing company in 2010, we promoted a weekly contest hosted on our website across our multiple social media profiles that grew our base of potential and existing customers by hundreds. We found promoting contests and value-add freebies kept our readers and customers engaged and boosted our website traffic substantially. Not only that, but contests seem to be share more by the masses.
For instance, simple contests based on sharing a photo a certain number of times, mentioning a certain hashtag, or liking a certain photo will stimulate social activity on your website. The buzz surrounding your contest can increase your web visibility and hopefully drive more traffic and conversions towards your website.
Series conclusion of 15 Social Media Tips To Drive Website Traffic And Conversions
Over the last 3 weeks, you’ve learned about very sound and proven social media tips to boost your social profile, socialize your website, and boost your search rankings. We didn’t cover all of the social media tips, but will in the coming months with a more comprehensive list and how-to guide.
In the mean time, we hope you gain enough value to make a difference in your SEO efforts for your own website and to share this valuable content with others you think could benefit from reading this series. As always, leave us a comment about your very own personal experience or drop us a line with a few questions you have about some of the social media tips discussed or missed in this article.
I look forward to hearing from you and, most importantly, look forward to your SEO and social media success gleaned from this post. Until the next post… cheers!