When a personal or business brand ceases to exist, whatever the case may be, one of the most overlooked items is the very domain name in which the brand developed its digital presence.

Investing in domain names for more than a decade now, I, as well as other domain investors, often find one person’s or business’ domain trash to be quite the domain treasure. Why?

A few years ago, I was inundated by customer call, email, and web inquiries on a daily basis. Most inquiries centered around solving a number of technical challenges and dreams pertaining to WordPress.

From dynamic sidebars to popups and modals to integrating with MailChimp and many more, I often found myself in search of sent emails and previous digital notes I shared with customers containing solutions or possible avenues of functionality to consider.

This approach works well when you’re a one-man shop with a handful of inquiries in a given week.  Not so much when you go with 2 or more employees and a growing customer base.  This type of hunt-and-find-an-answer approach simply doesn’t scale.

Operating multiple WordPress sites for a variety of different businesses and disciplines, I finally hit my limit and was forced to address the inefficiency of fielding a snowballing number of inquiries.

Okay, it’s been a while since I shared a WordPress tutorial, and today’s your lucky day.

Of all the many questions posed on a weekly basis from various prospects and customers with WordPress websites, the question of how difficult it is to create a popup, modal, or content overlay is quite frequent.

Many are focused on their line of business and not so much the technical experts of the ins and outs of their website. That said, the creation of popups, modals and content overlays in WordPress might as well be rocket science.

And although it’s not my first time around the block providing this type of WordPress solution for those that desire functionality for their website, I’ll share with you two WordPress plugins I’ve started using on more and more projects.

If you’ve been around the domain industry two seconds or longer, then you’ve likely heard the name Rick Schwartz, also known as the DomainKing™.

He’s certainly not a new face to industry. A living legend, by many standards, not short on vision, stories, and facts/opinions about domain, business, and life in general, having held more than 30 jobs in a 5 year span.

Everyone and their grandmother, if not great-grandmother by now, use emoji — billions daily in collective use — to communicate a multitude of thoughts and expressions daily.

Whether by email, text, chat, clothing, or billboards, emoji marketing has nearly touched every possible form of communication, including domain names.

From Apple to Taco Bell to Domino’s to name a few, a growing number of brands are committing more and more marketing and advertising dollars to the use of emoji marketing.

One of the most recent announcements for brands entering the emoji marketing space with their own branded emoji — the pickup truck — is Ford Motor Company.

I’ve grown to appreciate GoDaddy’s Domain Manager improvements over the years.

Some improvements have gotten better throughout the years, while others crashed, burned, and were likely dead on arrival.

However, I find myself missing GoDaddy’s old user experience for the Domain Manager.

It’s the $64,000 — perhaps million dollar — question most domain investors ask or ponder from time to time when purchasing and renewing domains.

If you’re a domain investor, and this question hasn’t crossed your mind, then you’re likely wasting money, time, and effort calling yourself domain investing.

With almost a decade of domain investing under my belt now, I’ve learned the importance of answering this question and operating my domain investing business to strict adherence of strategic timeline for each and every investment.