A very common theme in the domain industry is venturing into the abyss of domain development. Domain investors often times are lead to consider domain development for a number of reasons.

Domain investors often conclude how lucrative the opportunity of domain development can be to increase the domain’s overall value as well as the opportunity for residual income by way of a full-fledge online business.

From personal experience, domain development is very much as deceiving as attempting to understand truly how big an iceberg is at surface level.

A few days ago, I discovered one of my domains while watching and listening to DomainSherpa’s interview with Rand Fishkin about understanding Domains through the filter of SEO and Marketing.

I was checking traffic sources for KickstartCommerce.com via Google Analytics (GA) and noticed an expired domain I purchased a few months ago was registering a large sum of redirect traffic to KickstartCommerce.com.

There’s not too many people would quit or forgo business school or college to immediately start a business.

But today’s guest, Marianna Felsman, did just that decades ago on her way to becoming partner and entrepreneur of BlueAir, a thriving Austin-based Heating, Ventilation, and Air Conditioning (HVAC) services company.

When entering into the domain industry with great hopes, wishes, and dreams of striking it rich as a domain investor, most domain investors would ever imagine having to mortgage their house in order for their dream to be realized.

Well, that very thought as well as few others was considered by Drew Wash — a long-time domain investor, and entrepreneur of MovingSites.com, a host of website communities designed to bring experts together.

Have you ever wondered how to track online ad or link traffic from external websites to your website using Google Analytics?

Tracking online traffic, web traffic in general, is often a topic causing many persons to glaze over, literally and figuratively.

Truth is tracking web traffic is quite simple. In fact, you encounter trackable links daily as you use the web to perform a variety of tasks, yet you may not have realized it upon first glance.

Nevertheless, there’s no excuse today for website owners and operators to be in the dark on the origin of website traffic.

There are a growing number of non-paid and paid web analytics services available, varying in level of complexity, to help uncover where from and who is sending traffic to your website.

And although I won’t cover all the the tools, there is a FREE and easy-to-use tool that allows you to track web traffic to your website.

About a decade ago, before Twitter and Facebook were the behemoths they are today, I launched, owned, and operated an emergency and disaster communications website aiming to help displaced folks reconnect to their friends and family during natural or man-made disasters.

Back in those days, I was a one-man shop doing everything from graphic design, web design, coding and programming, database management, SEO, sale and marketing, and everything else under the sun.

One of the many things I learned and perfected was the art of writing customer-centric content that engaged, educated, and entertained the customer while also commanding search ranking results with the help of syndicated content.

A few weeks ago, one of my many websites crossed the thousand-like club for Facebook likes.

It was a time to celebrate!  Why?

Well, this particular website is a local and somewhat a hyper micro-niche. Honestly, I’m surprised and elated that this website has 1000+ likes.

Nevertheless, crossing the 1000+ Facebook-like club renders the like button differently.

Instead of being able to see now that there are 1,024 likes, the Facebook like button for this specific website now only shows “1K”.

And because I don’t have a Facebook Fan, Business, or Profile page associated with this website, this adds yet another degree of difficulty in attempting to understand exactly how many likes, shares, and comments exist for a website URL, also known as a website domain name.