How to Use Campaign URL Builder to Track Web Traffic

Have you ever wondered how to track online ad or link traffic from external websites to your website using Google Analytics?

Tracking online traffic, web traffic in general, is often a topic causing many persons to glaze over, literally and figuratively.

Truth is tracking web traffic is quite simple. In fact, you encounter trackable links daily as you use the web to perform a variety of tasks, yet you may not have realized it upon first glance.

Nevertheless, there’s no excuse today for website owners and operators to be in the dark on the origin of website traffic.

There are a growing number of non-paid and paid web analytics services available, varying in level of complexity, to help uncover where from and who is sending traffic to your website.

And although I won’t cover all the the tools, there is a FREE and easy-to-use tool that allows you to track web traffic to your website.

Tracking Website Marketing & Advertising ROI

If you use any of the following items to advertise your business, then you’ll want to learn and get quickly acclimated with using the Campaign URL Builder to track web traffic to your website:

• Domain Names
• Billboards
• TV/Radio Ads
• Banner AdsEmail Marketing
• Search Marketing
• Social Media Marketing
• and MUCH MORE…

In short, Campaign URL Builder is a free-to-use online tool provide by Google for Custom Campaign tracking for easily adding campaign parameters to URLs directed to your website.

Pradaxa Campaign Tracking Example

For instance, Pradaxa made use of Google’s Campaign URL Builder tool when it redirected a TV ad domain name (i.e., RedFishPradaxa.com) to it’s primary website (see link below) while appending campaign tracking parameters.

//
// Pradaxa Redirect Link

http://www.praxdaxa.com?utm_medium=vanity+url&utm_source=tv+commerce+redfish&utm_campaign=offline+tactics

//
//

By using RedFishPradaxa.com, Pradaxa is certain to know how much traffic the TV ad is sending its website, Pradaxa.com. How do they know this vital data?

Using Google Analytics as its web analytics, Pradaxa is able to view how many unique users visited their website via the RedFishPraxada.com TV ad (i.e., Visit Acquisition > All Traffic > Source/Medium in Google Analytics).

Now, wouldn’t you want to know this vital information for every advertising opportunity your company invests in?

You can, but you first start by ensuring you use Google Analytics and that all URLs pointing to your website use Campaign URL Builder tracking parameters.

It’s quite easy to get started tracking web traffic origin! So much so, I’ve created a tutorial video showing you how to use Campaign URL Builder to start tracking web traffic sent to your website.

I encourage you to read and learn more about Praxada’s Campaign Tracking and how to use the Campaign URL Builder in general to provide you or your business with invaluable website analytics insight.

Let me know if you have any questions or comments. That’s all for now!