One of the biggest challenges for most website owners is developing and sustaining a content marketing strategy that is consistent and relevant.
Often times delivering website content becomes the goal rather than delivering relevant content that is engaging.
Most website content is often outdated no sooner than it goes live. However, more and more websites have committed to creating and sustaining the efforts to keep content evergreen.
One of the ways evergreen content is achieved is by displaying updated or last modified timestamps for each piece of content — see CNN image below.
About a month or so ago, it was brought to my attention by Page Howe that a conference dedicated to “all things emoji” would occur in New York just days before World Emoji Day.
A bit more sleuthing and I uncovered what looks to be a 2-year old conference certainly flying stealth under the radar. Continue reading
A very common theme in the domain industry is venturing into the abyss of domain development. Domain investors often times are lead to consider domain development for a number of reasons.
Domain investors often conclude how lucrative the opportunity of domain development can be to increase the domain’s overall value as well as the opportunity for residual income by way of a full-fledge online business.
From personal experience, domain development is very much as deceiving as attempting to understand truly how big an iceberg is at surface level. Continue reading
You’ve likely encountered this issue I’m sharing with you today in regards to whether or not hiding website and blog post dates impacts search rankings.
There is a camp of folks strongly believing that hiding the date from search engines is believed to increase search rankings and click-through-rate of search results — giving the perception content is truly evergreen.
For example, Neil Patel’s website and blog hides the date from search engines and readers as shown below via his website and Google search results.
There’s not too many people would quit or forgo business school or college to immediately start a business.
But today’s guest, Marianna Felsman, did just that decades ago on her way to becoming partner and entrepreneur of BlueAir, a thriving Austin-based Heating, Ventilation, and Air Conditioning (HVAC) services company. Continue reading
A few years back I pondered the impact of a newly birthed semantic search strategy pertaining to small business with a hyper-local customer base.
Of course, semantic search has transformed into much more since that time, expanding beyond local SEO.
Most website owners and operators often depend upon the great Google to drive both online and offline business in some way, shape, form or fashion.
And since the birth of SEO, the golden question most folks desire to know in great depth is:
How do I increase my website content’s SEO effectiveness to boost search rankings and results?
Seeing that I have more than a decade of hands-on experience with search marketing and helping lead turnaround efforts to reposition personal and company brand websites, I would like to share a simple tip often overlooked that is likely to increase reader engagement — to say the least.
This simple, yet often overlooked tip has nothing to do with how you write content (believe it or not). Actually, it involves setting the reader’s expectation for whether or not they choose to click to read and consume your content at all.
What is this simple tip your dying to know more about? This tip is so simple that you’ll kick yourself for not adding it many moons ago. Continue reading