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Digital strategies generating customer growth and revenue.

Content Marketing

Reading Time: 2 minutes

While settling down and preparing for the next day, I took a quick break to visit Domaining.com to discover any breaking domain industry news.

If you’re not familiar with Domaining.com, it’s a curation of publishers and bloggers that produce newsworthy content in regards to the domain industry news.

In fact, you’ll likely find a few articles written by yours truly as a contributing writer for TheDomains.com and DomainNameWire.com.

Nevertheless, always checking at the top of the morning and again at mid day, there was not much news that had taken place over the course of the day.

However, there was an article written by Morgan Linton — There a new domaining blog in town – welcome NZ Domainer — that caught my eye. Continue reading

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For the last decade or so, I’ve produced and developed a number of websites spanning a various niches.

Of course, most of these websites are considered to be local or hyperlocal niches — riches are in the niches.

Whether my own websites or websites in general, no website is 100% protected from content plagiarism and copyright infringement. Continue reading

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I’m back with another tutorial today that builds on a previous tutorial that instructs you how to go about changing and customizing the default WordPress logo displayed on the WordPress login page.

Although I throughly discussed and provided code examples and plugin, I forgot to mention one additional aspect not discovered until I had a customer click my customized logo only to be redirected to WordPress.org. DOH!  Continue reading

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A few weeks ago I received a message from one of my many video tutorials questioning the ease of customizing the WordPress login page — specifically how easy is it to change or replace the WordPress logo.

So back to the tutorial cave I went to discover how it’s relatively easy to replace the out-of-box WordPress login page logo. Continue reading

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Nothing says a writer cares more about their reader community than offering a reading time commitment and reading progress bar experience, especially when long form content is the norm.

Not every reader, especially new readers, will commit to staying the course and reading long form content from the first until the last word.

In fact, many readers often times scan content in an F-Shaped Pattern for a specific content and information as opposed to reading the content in its entirety.

To improve the overall user experience and reading engagement, there are two actions to implement: Continue reading

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One of the biggest challenges for most website owners is developing and sustaining a content marketing strategy that is consistent and relevant.

Often times delivering website content becomes the goal rather than delivering relevant content that is engaging.

Most website content is often outdated no sooner than it goes live. However, more and more websites have committed to creating and sustaining the efforts to keep content evergreen.

One of the ways evergreen content is achieved is by displaying updated or last modified timestamps for each piece of content — see CNN image below.

CNN Website Content Displays Updated or Last Modified Timestamp

Continue reading

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About a month or so ago, it was brought to my attention by Page Howe that a conference dedicated to “all things emoji” would occur in New York just days before World Emoji Day.

A bit more sleuthing and I uncovered what looks to be a 2-year old conference certainly flying stealth under the radar. Continue reading



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