Search Engine Marketing
Mobile-friendly websites have been the talk of the town for some time now.
In fact, Stone Temple reports that mobile usage jumped from 57% in 2016 to 63% in 2017 while desktop usage is steadily declining year-over-year, going from 43% in 2016 to 37% in 2017.
And if those numbers hold true, we’re only months away form discovering that likely over 70% of internet users favor their mobile devices when viewing websites.
So, what does all this mean for your website? Continue reading
Recently I was contacted by a customer inquiring about what steps they should take to improve their website speed.
This customer was adamant that their website ranking was greatly suffering because of it. While I don’t disagree with their assessment, let me be clear that ranking on page one of Google or any other search engine was not solely because of website performance, or lack of.
Website performance is a factor, but not in the case of this customer. In fact, this customer’s overall website performance and SEO health puts their competition to shame upon further review of keyword ranking, backlink profile and domain authority.
Nevertheless, I discussed and walked the customer through a step-by-step process for what to check for to determine how to improve website performance, checking the following: Continue reading
Emoji domains burst onto the scene over a year or so ago with a handful of domain investors, speculators, and hobbyists registering nearly 21,000 .WS emoji domains and a few hundred .TO emoji domains.
While the emoji domain craze has subsided with just under 1,500 .WS domains registered (best guess) and mostly single-character, the market for emoji domains has started the journey towards emoji marketing education and usage. Continue reading
It’s been one week since I boarded a plane from Orlando heading back to good ole’ Austin, Texas.
I thought I’d take a moment to share a few thoughts and interactions from my MERGE! 2018 experience. Continue reading
Conferences like MERGE! tend to move at a lightening speed in person while it can be perceived as a long time when seeing the outlay of time on paper.
Although many points were about about bootstrapping, one of the key takeaways from Stefan’s presentation was how bootstrappers should constantly ask the following 4 questions at every twist and turn in their journey: Continue reading