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Digital strategies for greater customer growth and revenue

Search Engine Marketing

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When I started my journey podcasting, I knew not one thing about podcasting. I had no clue how to prepare for a podcast, how to find guests, how to achieve an optimal mix, how to record a podcast, or how to host a podcast.

Thank goodness technology has come a long way from the days of having to invest tens of thousands of dollars in the latest equipment to record and host audio and video files on a server and having to custom development a player to support playback.

Imagine how excited I was to discover how easy it was to record a podcast using Voice Memos app when flying solo, and then Zoom.us or Skype when virtually interviewing parties of one or more.

Then, add in a user-friendly hosting service like Podbean podcast publishing and monetization service, providing free and premium hosting packages for individuals and businesses — that fully integrates publishing, management, syndication, and analysis tools.  Continue reading

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How important or critical is having a sitemap for a website? Extremely important if you ask me.

The obvious current day need for a website sitemap is more so for SEO purposes, specifically search engines crawling the sitemap.

In fact, submitting one’s website sitemap to search engines is one of the first actions to take when launching a website, especially if you desire good ole’ SEO love for Google.

Nevertheless, one of the things likely forgotten or simply done away with is the use of a human-readable HTML sitemap. Continue reading

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While still in its infancy, “emoji marketing” is gaining steam as each day passes, and a growing number of personal and corporate brands are adding emoji to their marketing toolbox and strategy.

From Hubspot to Visme to Neil Patel to “The Emoji Experts”, all of the aforementioned personal and corporate brands see no end to emoji marketing, having published their own emoji marketing guides, predictions and case studies.

As millennials $200 billion buying power grows, not including Gen Z’s influential buying power of $153 billion arriving to the market, emoji marketing is poised to reach unprecedented proportions of revenue for personal and corporate brands.

Not only are tech-related companies making good use of emoji to reach and serve more companies, but longstanding industries, such as the jewelry industry, are rolling up their sleeves and establishing their brands using emoji too. Continue reading

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It’s crazy to realize the Internet is a little over 30 years old. Although I date myself when saying I remember life before the Internet and email, the invention of the Internet has forever transfigured how we live life and do business.

In some ways, the Internet has brought us together. In other ways, not so much. Continue reading

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Mobile-friendly websites have been the talk of the town for some time now.

In fact, Stone Temple reports that mobile usage jumped from 57% in 2016 to 63% in 2017 while desktop usage is steadily declining year-over-year, going from 43% in 2016 to 37% in 2017.

And if those numbers hold true, we’re only months away form discovering that likely over 70% of internet users favor their mobile devices when viewing websites.

So, what does all this mean for your website? Continue reading

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Recently I was contacted by a customer inquiring about what steps they should take to improve their website speed.

This customer was adamant that their website ranking was greatly suffering because of it. While I don’t disagree with their assessment, let me be clear that ranking on page one of Google or any other search engine was not solely because of website performance, or lack of.

Website performance is a factor, but not in the case of this customer. In fact, this customer’s overall website performance and SEO health puts their competition to shame upon further review of keyword ranking, backlink profile and domain authority.

Nevertheless, I discussed and walked the customer through a step-by-step process for what to check for to determine how to improve website performance, checking the following: Continue reading

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Emoji domains burst onto the scene over a year or so ago with a handful of domain investors, speculators, and hobbyists registering nearly 21,000 .WS emoji domains and a few hundred .TO emoji domains.

While the emoji domain craze has subsided with just under 1,500 .WS domains registered (best guess) and mostly single-character, the market for emoji domains has started the journey towards emoji marketing education and usage. Continue reading



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